Swot Analysis Of Red Lobster

By classing up the joint with a remodel, including large communal tables, and by adding trendier and more substantial menu items, like wood-grilled fish, larger shrimp, and fresh scampi sauce, Red Lobster appealed to millennials as well as maintaning appeal with previous loyal customers, who want fresh and locally sourced food. Fancier menu items, like Alaska sockeye salmon and lobster tacos (as well as an updated cocktail list), are helping to draw a new crowd.
Red Lobster as it seeks to boost restaurant traffic and win over seafood lovers with a renewed focus on quality seafood, plate presentation and a fresh marketing approach that gives seafood a national platform like no other. Kim Lopdrup CEO of Red Lobster Seafood Co. Quotes, "Our