Fact Findings
1. No. of Respondents:
➢ There were total 130 respondents out of which 70 were males & 60 were females. 2. Age group:
➢ 20% respondents fall into the age group of 1020 years.
➢ 37% respondents fall into the age group of 2130 years.
➢ 28% respondents fall into the age group of 3140 years.
➢ 15% respondents fall into the age group of more than 40years. 3. Occupation of respondents:
➢ 28% of the respondents were Service.
➢ 10% of the respondents were Business
➢ 13% of the respondents were Professionals
➢ 47% of the respondents were Students & housewives etc. 4. Income group of respondents:
➢ 61% of the respondents fall into the income group of less than
Rs.10,000.
➢ 10% of the respondents fall into the …show more content…
➢ 13% of the respondents fall into the income group of
15,00020,000.
➢ 16% of the respondents fall into the income group of more than Rs.20,000.
5. Ranking of factors that influence the consumer choice of soft drink:
➢ Taste ranked as first factor affecting consumer choice by both male & female consumers.
➢ Price is ranked second by male consumers whereas health factor is ranked by female consumers which affect their choice of soft drinks. 6. Ranking of different flavors of soft drinks according to choice of consumers:
➢ Mango Flavor is preferred most by the male customers than next is Cola & Lemon is least preferred by them.
➢ Orange Flavor is preferred most by the female customers than next is Mango & Cola is least preferred by them. 7. Brand recall of different soft drink brands:
➢ Comparatively coke is at the top of the mind recall by most of customers [70%] and next is Pepsi. In Unaided brand recall Maaza and Fruity. 8. Consumption per week by …show more content…
➢ 64% of the consumers said that they get information regarding different brands of soft drinks through T.V. Ads.
➢ 17% of the consumers said that they get information regarding different brands of soft drinks through hoardings.
➢ 5% of the consumers said that they get information regarding different brands of soft drinks through by retailers. 14.Influence of Brand Ambassador Consumer choice of Soft drinks.
➢ 70% of males consumers said that there choice is influenced by brand ambassadors.
➢ Whereas 60% of the female’s consumers said that there choice is not influenced by any brand ambassadors. 15.Most preferred sales promotion tools/techniques: ➢ 20% of the consumers like Buy 2 get 1 free.
➢ 12% of the consumers like Scratch/ Magic cards.
➢ 40% of the consumer like Price discounts.
➢ 18% of the consumer like Extra Quantity offer.
➢ 10% of the consumers like something free. 16.Brand Loyalty among Consumers of Soft drinks:
➢ 40% male consumers were brand loyal and:
➢ Only 30% female consumers were brand loyal for soft drink.
1. No. of Respondents:
➢ There were total 130 respondents out of which 70 were males & 60 were females. 2. Age group:
➢ 20% respondents fall into the age group of 1020 years.
➢ 37% respondents fall into the age group of 2130 years.
➢ 28% respondents fall into the age group of 3140 years.
➢ 15% respondents fall into the age group of more than 40years. 3. Occupation of respondents:
➢ 28% of the respondents were Service.
➢ 10% of the respondents were Business
➢ 13% of the respondents were Professionals
➢ 47% of the respondents were Students & housewives etc. 4. Income group of respondents:
➢ 61% of the respondents fall into the income group of less than
Rs.10,000.
➢ 10% of the respondents fall into the …show more content…
➢ 13% of the respondents fall into the income group of
15,00020,000.
➢ 16% of the respondents fall into the income group of more than Rs.20,000.
5. Ranking of factors that influence the consumer choice of soft drink:
➢ Taste ranked as first factor affecting consumer choice by both male & female consumers.
➢ Price is ranked second by male consumers whereas health factor is ranked by female consumers which affect their choice of soft drinks. 6. Ranking of different flavors of soft drinks according to choice of consumers:
➢ Mango Flavor is preferred most by the male customers than next is Cola & Lemon is least preferred by them.
➢ Orange Flavor is preferred most by the female customers than next is Mango & Cola is least preferred by them. 7. Brand recall of different soft drink brands:
➢ Comparatively coke is at the top of the mind recall by most of customers [70%] and next is Pepsi. In Unaided brand recall Maaza and Fruity. 8. Consumption per week by …show more content…
➢ 64% of the consumers said that they get information regarding different brands of soft drinks through T.V. Ads.
➢ 17% of the consumers said that they get information regarding different brands of soft drinks through hoardings.
➢ 5% of the consumers said that they get information regarding different brands of soft drinks through by retailers. 14.Influence of Brand Ambassador Consumer choice of Soft drinks.
➢ 70% of males consumers said that there choice is influenced by brand ambassadors.
➢ Whereas 60% of the female’s consumers said that there choice is not influenced by any brand ambassadors. 15.Most preferred sales promotion tools/techniques: ➢ 20% of the consumers like Buy 2 get 1 free.
➢ 12% of the consumers like Scratch/ Magic cards.
➢ 40% of the consumer like Price discounts.
➢ 18% of the consumer like Extra Quantity offer.
➢ 10% of the consumers like something free. 16.Brand Loyalty among Consumers of Soft drinks:
➢ 40% male consumers were brand loyal and:
➢ Only 30% female consumers were brand loyal for soft drink.