Product Description: The Marketing Mix And Extended Marketing Concepts

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Product Description, Current Market Conditions and Analysis
G-RO carry on luggage is a travel bag designed specifically for the on the go light weight traveler who is spending anything from 1 to 7 days away from home. It 's designed with several modern day features which are made to allow owners to carry clothing and accessories in a small carry on bag. It creates not just practicality for the consumer but also ease of travel, a sense of modern day fashion, versatility and also usefulness with a modern day touch of technology
These designs include:
• Separate areas for clothing and computing technologies
• In built battery (24000 Mah) and wiring to allow on the go charging of computers, phones and tablets in their separate purpose built compartments
• Work station for business
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These include product, price, promotion and place. When all these varying factors or tools are combined together they will help the firm to develop the response it is searching for in the target market. (Armstong,, p.51)
The extended marketing mix is an extension of the traditional marketing mix with and extra three tools. Theses include people, process and physical evidence. (Armstong,, p.51) suggest that the Marketing mix is a set of controllable tactical marketing tools. The many possibilities can be collected into groups of variables known as ‘the extended marketing mix’ (Armstong,, p.51)
Reference List
Armstrong, G., Adam, S., Denize, S. M., & Kotler, P. (n.d.). Principles of marketing (6th ed.).
G-RO: Revolutionary Carry-On Luggage | Home. (n.d.). Retrieved April 20, 2016, from

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