Unquestionably, our company’s marketing mix allowed I-Tech to make decisions that expanded growth and to fulfill our mission/vision of our company. Admittedly, the marketing mix our company utilized is product, price, promotion, and place (distribution), which is called the four Ps, in business. For instance, our three computer products targeted a specific segment of the market such as Mercedes, Travelers, and Workhorse. Furthermore, I-Tech wanted to design the products based on the customer's needs at the price the customers are willing to pay. However, in order to implement this strategy of marketing, our company had to purchase marketing research every quarter to keep up the market trends and control other competitive firms. Furthermore,
