Tamera Johnson
Professor Travis Greene
ENG 211C
February 17, 2017
Honda Motor’s Corporation: The Power of Dreams Over recent decades the automobile industry faced economic hardships, but eventually started to rise up again. In response, that didn’t stop Honda Motor’s Corporation because they had faith and believed in the power of dreams. Honda Motor’s Corporation was created by Soichiro Honda on Sept 24, 1948 in Itaya-cho, Hamamatsu. In 1949, Soichiro included a managing director, Takeo Fujisawa. They both had the goal of making Honda the number one motorcycle producer in the world. That goal came to realization in 1958-1960. In August 1958, they sold the Super Cub 100 and in June 1959 they participated in the Isle of Man TT Race. In April …show more content…
Their 2017 Super Bowl commercial ad brought celebrity yearbook images to reality. The use of Tina Fey, Robert Redford, Amy Adams, Earvin “Magic” Johnson, Steve Carell, Darryl Chalk, Missy Elliot, Stan Lett, Jimmy Kimmel, and Viola Davis is to capture the audience of the younger generation, but to anyone trying to pursue their dreams. Honda Auto marketing assistant Vice President Susie Rossick said, “The whole idea behind ‘Power of Dreams’ is embedded in us from our founder Soichiro Honda. He came across a lot of obstacles in building and making Honda successful. Everyone told him: ‘You will never be able to do this, ‘but he never let anybody tell him no: the ‘Power of Dreams’ is something we try to live every day. Honda has had its challenges over the years, but we have kept his spirit of never giving up on your dreams, always.” (Laura O’Reilly, Honda Explanation Why Super Bowl Ad Worth Every Dollar, businessinsider.com). Each celebrity in the yearbook’s spotlight is giving advice to their younger selves through words of encouragement and inspiration. It’s not all about the promotion of their new vehicle, but to express that everything with Honda Motor’s Corporation hasn’t been easy and giving up is never an option with their …show more content…
A lot of the younger generation tends to look up to celebrities and want to be like them so using them entitles determination. As long as you take a path relating to one of them than your lifestyle will match there’s. Character plays a role in this commercial with these celebrities because of the yearbook style. In other words now that they’re older and have looked back on how their lives played out, instead of focusing on what they could’ve done or should’ve done differently they’re just handing out advice to their younger selves. There’s not much logo use in this commercial, but you can compare their idea to one of the Gatorade logos. Gatorade states on one of their logos is that they always win so in comparison to the power of dreams that if you achieve them than you’ll always win. They did shine the light a little bit on their initial logo of their Honda Motors
Professor Travis Greene
ENG 211C
February 17, 2017
Honda Motor’s Corporation: The Power of Dreams Over recent decades the automobile industry faced economic hardships, but eventually started to rise up again. In response, that didn’t stop Honda Motor’s Corporation because they had faith and believed in the power of dreams. Honda Motor’s Corporation was created by Soichiro Honda on Sept 24, 1948 in Itaya-cho, Hamamatsu. In 1949, Soichiro included a managing director, Takeo Fujisawa. They both had the goal of making Honda the number one motorcycle producer in the world. That goal came to realization in 1958-1960. In August 1958, they sold the Super Cub 100 and in June 1959 they participated in the Isle of Man TT Race. In April …show more content…
Their 2017 Super Bowl commercial ad brought celebrity yearbook images to reality. The use of Tina Fey, Robert Redford, Amy Adams, Earvin “Magic” Johnson, Steve Carell, Darryl Chalk, Missy Elliot, Stan Lett, Jimmy Kimmel, and Viola Davis is to capture the audience of the younger generation, but to anyone trying to pursue their dreams. Honda Auto marketing assistant Vice President Susie Rossick said, “The whole idea behind ‘Power of Dreams’ is embedded in us from our founder Soichiro Honda. He came across a lot of obstacles in building and making Honda successful. Everyone told him: ‘You will never be able to do this, ‘but he never let anybody tell him no: the ‘Power of Dreams’ is something we try to live every day. Honda has had its challenges over the years, but we have kept his spirit of never giving up on your dreams, always.” (Laura O’Reilly, Honda Explanation Why Super Bowl Ad Worth Every Dollar, businessinsider.com). Each celebrity in the yearbook’s spotlight is giving advice to their younger selves through words of encouragement and inspiration. It’s not all about the promotion of their new vehicle, but to express that everything with Honda Motor’s Corporation hasn’t been easy and giving up is never an option with their …show more content…
A lot of the younger generation tends to look up to celebrities and want to be like them so using them entitles determination. As long as you take a path relating to one of them than your lifestyle will match there’s. Character plays a role in this commercial with these celebrities because of the yearbook style. In other words now that they’re older and have looked back on how their lives played out, instead of focusing on what they could’ve done or should’ve done differently they’re just handing out advice to their younger selves. There’s not much logo use in this commercial, but you can compare their idea to one of the Gatorade logos. Gatorade states on one of their logos is that they always win so in comparison to the power of dreams that if you achieve them than you’ll always win. They did shine the light a little bit on their initial logo of their Honda Motors