Introduction
The weather in our country is getting hotter and hotter each day people need refreshing and healthy drinks to hydrate and refresh themselves. Therefore, company ‘Peel Fresh’ is going to introduce a new line of fruit juice by using our local tropical fruits one of them is the ‘Very Much Vitamin C’ and it will be launch in plastic bottle of 250 ml, 500 ml and family size of 1 litre. The ingredients we are using in our ‘Very Much Vitamin C’ are watermelon, mango and lime our juice is no preservative and no added sugar all the sweetness from the juice are completely comes from the fruits itself, we target everyone from children, young and working adult who look for convenient and easy take to go cooling beverage. The structure consists …show more content…
The problem simply refers to the difference between a consumer’s actual state and the desire state in relation of a product that they would like to be satisfied.(Engel, James F., Roger D. Blackwell, and David T. Kollat (1978), n.d.).
There are many factors that would affect the actual state a major problem that cause a change in the actual state are the availability and variety of the product. Need recognition also may be triggered by consumer dissatisfaction with the current product or the taste and quality of the product fails to meet the consumer expectation.(Steenkamp, 2012). In addition there are also many factors that can affect the desired state of affairs such as changes in consumer’s lifestyle, trends or health conditions that lead to a change in a consumer’s desired state. Once the consumer aware of the need and problem the consumer has to decide on which type of solution they will seek to fulfil their …show more content…
This stage is to reflect the consumer’s experience whether the actual product performance matches the expectations. Therefore it is very important as it directly affects the future decision make by the consumer for the same product.
The level of satisfaction and dissatisfaction is measured on how well the products performance to the consumers. If the consumer finds the juice meet or exceeded their expectation they will potentially become the company brand ambassador to promote the juice and influence other potential consumer to make a purchase, it also boost the chances of the juice being purchased again. However if the consumers are dissatisfied the juice because it does not match the consumer expectation they might not going to purchase it again.
The company are encouraged to build realistic expectation to show the consumers about what to expect in the juice for example the taste, the quality of the ingredient and the benefits of having the juice. It is important to explain to the purchaser of what the product can do and cannot do. In addition the company should ask consumer to give a feedback about the juice whether the satisfactions are match with their
The weather in our country is getting hotter and hotter each day people need refreshing and healthy drinks to hydrate and refresh themselves. Therefore, company ‘Peel Fresh’ is going to introduce a new line of fruit juice by using our local tropical fruits one of them is the ‘Very Much Vitamin C’ and it will be launch in plastic bottle of 250 ml, 500 ml and family size of 1 litre. The ingredients we are using in our ‘Very Much Vitamin C’ are watermelon, mango and lime our juice is no preservative and no added sugar all the sweetness from the juice are completely comes from the fruits itself, we target everyone from children, young and working adult who look for convenient and easy take to go cooling beverage. The structure consists …show more content…
The problem simply refers to the difference between a consumer’s actual state and the desire state in relation of a product that they would like to be satisfied.(Engel, James F., Roger D. Blackwell, and David T. Kollat (1978), n.d.).
There are many factors that would affect the actual state a major problem that cause a change in the actual state are the availability and variety of the product. Need recognition also may be triggered by consumer dissatisfaction with the current product or the taste and quality of the product fails to meet the consumer expectation.(Steenkamp, 2012). In addition there are also many factors that can affect the desired state of affairs such as changes in consumer’s lifestyle, trends or health conditions that lead to a change in a consumer’s desired state. Once the consumer aware of the need and problem the consumer has to decide on which type of solution they will seek to fulfil their …show more content…
This stage is to reflect the consumer’s experience whether the actual product performance matches the expectations. Therefore it is very important as it directly affects the future decision make by the consumer for the same product.
The level of satisfaction and dissatisfaction is measured on how well the products performance to the consumers. If the consumer finds the juice meet or exceeded their expectation they will potentially become the company brand ambassador to promote the juice and influence other potential consumer to make a purchase, it also boost the chances of the juice being purchased again. However if the consumers are dissatisfied the juice because it does not match the consumer expectation they might not going to purchase it again.
The company are encouraged to build realistic expectation to show the consumers about what to expect in the juice for example the taste, the quality of the ingredient and the benefits of having the juice. It is important to explain to the purchaser of what the product can do and cannot do. In addition the company should ask consumer to give a feedback about the juice whether the satisfactions are match with their