The five-stage process that specifically relates to high involvement decision making consists of problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase evaluation. So for this process, my example will be of a 2013 Chevrolet Traverse that I purchased last October.
Problem Recognition: I had an old 2002 Chevrolet Suburban that had many problems and way over 100,000 miles. The amount of problems it had was too costly to fix so I became aware of the need to get a newer vehicle.
Information Search: Once I recognized the problem, I would now begin my search for a new vehicle and gather as much information as I possibly could. Most of my research I did online because it was so much easier …show more content…
“Factors such as learning, memory, and motivation play key roles in how consumers experience and respond to marketing efforts, particularly advertising” (Finch, 2012, Sec. …show more content…
What motivates my purchases for certain goods depend on the price, the quality, the need or want for the product or service and how it is advertised. Advertising techniques are arranged toward making items that convey advantages that will fulfill the drives of target clients.
Perception: “It is a measure of the perceived relevance or importance of a product to our wants and needs” (Finch, 2012, Sec. 5.2). It is important for marketers to know what affects a consumers purchase behavior. Depending upon the product or service determines the high and low importance of my purchase motivation. For example, a good cell phone is an important purchase for me and my family, because we do not own a house phone. We need good phones in order to be able to communicate properly on a day to day basis, so this benefit motivates me to make this purchase.
Learning: Learning is the term used to describe the process by which people acquire new knowledge and preferences, which in turn provides the basis for enduring changes in behavior” (Finch, 2012, sec. 5.2). As a consumer, by doing my research, I am able to make wise decisions on the right purchases without making unnecessary purchases. It is important for marketers to advertise what makes their products or services appealing to consumers in order to get them to make the
Problem Recognition: I had an old 2002 Chevrolet Suburban that had many problems and way over 100,000 miles. The amount of problems it had was too costly to fix so I became aware of the need to get a newer vehicle.
Information Search: Once I recognized the problem, I would now begin my search for a new vehicle and gather as much information as I possibly could. Most of my research I did online because it was so much easier …show more content…
“Factors such as learning, memory, and motivation play key roles in how consumers experience and respond to marketing efforts, particularly advertising” (Finch, 2012, Sec. …show more content…
What motivates my purchases for certain goods depend on the price, the quality, the need or want for the product or service and how it is advertised. Advertising techniques are arranged toward making items that convey advantages that will fulfill the drives of target clients.
Perception: “It is a measure of the perceived relevance or importance of a product to our wants and needs” (Finch, 2012, Sec. 5.2). It is important for marketers to know what affects a consumers purchase behavior. Depending upon the product or service determines the high and low importance of my purchase motivation. For example, a good cell phone is an important purchase for me and my family, because we do not own a house phone. We need good phones in order to be able to communicate properly on a day to day basis, so this benefit motivates me to make this purchase.
Learning: Learning is the term used to describe the process by which people acquire new knowledge and preferences, which in turn provides the basis for enduring changes in behavior” (Finch, 2012, sec. 5.2). As a consumer, by doing my research, I am able to make wise decisions on the right purchases without making unnecessary purchases. It is important for marketers to advertise what makes their products or services appealing to consumers in order to get them to make the