5gum Ad Analysis

We turn on the TV, flip through a magazine, everywhere we look there are advertisements promoting brands and products. These advertisements not only affect their audience but also their revenue. Advertisement can appeal to a persons emotions or persuade a person to buy a product. The Orbit ad targets young adults by appealing to self-confidence, self-satisfaction and self worth and the 5gum ad targets young adults by appealing to boldness, irresponsibility and self-image.
The Orbit gum ad has a girl front and center. In the photo, however, you only see her from a little lower on the neck and then up. She is completely covered in wet mud and is then laying in it. However, her teeth are white and sparkling. Her eyes also are bright, clean and youthful. In the bottom left corner there is the slogan that says “For A Good Clean Feeling No Matter What.” Followed by, on the bottom right corner there is a picture of the product, which is a gum pack. The gum pack is brightly colored with green and navy blue.
The 5gum ad is of a girls face, but it is cut off at the eyes and neck. The girl is sticking her tongue up to her lip. On her tongue, she has brown dots like watermelon seeds and then her lips are two shades of bright green signifying the outer part of a watermelon. The …show more content…
We see this because in this messy situation she is still smiling because she knows that her teeth look good. It is clear that in the image the only thing that is sparkling are her teeth and that she takes pride in that. She uses her teeth as a positive aspect in her life and is broadcasting that you should too. We see that she is happy and confident in herself because of teeth and that now that happiness can rub off onto others. She will be able to inspire others and share with them this great product that she discovered that has made her feel