Port Of Singapore Case Study

2159 Words 9 Pages
Abstract: The Port of Singapore has a multi-pricing structure. The costs are arranged in three categories: port-calling costs, terminal-handling costs and concession pricing. Port-calling costs are the costs of all services offered to the vessel, ranging from access to quay or terminal, to pilotage, to the supply of water and bunkering, i.e. they encompass all ship-handling costs. Terminal-handling costs comprise costs for loading or unloading, storage, customs clearance, repacking and forwarding, i.e. they cover all services required for moving the cargo onwards through the port and down the supply chain. Terminal concession costs are the cost of acquiring a dedicated terminal.

Introduction: The Port of Singapore has
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The share of the private sector in the industry. Full privatization is extremely rare, but more ports transmit loading and unloading activities private companies through concession agreements, service contracts, leases, franchises, sale of port assets. The participation of private capital to diversify funding sources helps to redistribute commercial risks between a large number of participants, while the state retains the control function and the controller (Oram, 107).
Methods of marketing activity:
- Analysis of the external (in relation to the company) environment, which includes markets, sources of supply, and more. The analysis reveals the factors that contribute to the commercial success or creating an obstacle to this. The analysis formed a data bank to make informed marketing decisions.
- Analysis of the consumer, as the actual (current buying the company's products) and potential (which still needs to convince become relevant). This analysis is the study of demographic, economic, geographical and other characteristics of the people who have the right to decide on the purchase, as well as their needs in a broad sense of the term and the acquisition processes of both our and competing products.
- Study of the existing and planning of future goods.
- Planning product distribution and sales, including the creation, if necessary, the relevant value chains with warehouses and shops, as well as agency
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The geographical location of Singapore port increases the competitiveness of the country in comparison with other ports in the region. Such infrastructures as hydrographic studies, dredging, repair and maintenance, engineering design, construction at the port, purchase of equipment play a significant role in the process of the port’s monitoring. Government authorities should pay a great attention in monitoring the port for solving its problems and for making it more useful for the economy of the

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