Internally, the main questions asked within this section during the interviews were: Does Konrow has a quality strategy? Which are the sales factors when you present product quality? How does the brand insure quality and conserve it? Do you communicate it and how?
Mr. Haddad (Founder and CEO of HEM) explains that “Device quality is our top priority. Choosing the right manufacturing house and following closely the mass production phase is essential for the brand. We acquiring all the European market standards with a special laboratory and applying inspection during production time”. He stresses the fact that the scenario when launching a new product is very important and that the brand can’t afford a failure with high return.
Mr. Eddy Mayra …show more content…
Familiarity to Konrow employees and products we are aware to the fact that they work hard to archive high quality products” say the co-founder of SAMU. He stresses the importance of product quality in the mobile phones market and that it is a big factor in creating loyal customers.
“We need that the whole package, not only the device, to be in an acceptable quality by the consumer. Packaging, user guide and all relevant accessories should match” describe Cash-Converter buyer. This concept is essential for the consumer first encounter moment and daily usage to lower consumer’s complaints and to create a positive attitude.
4.8 Konrow consumers’ questions
As a part of the willing to have a complete picture about the Konrow’s eco-system I interviewed 5 participants that bought a Konrow device. This chapter introducing the Konrow’s consumer’s opinion about the brand and its offer. It’s is important to understand the consumer decision behavior at the point-of-sell.
Before buying have you being familiar with the Konrow brand?
In general, the respondents expressed that they never heard about Konrow before the buying moment. The exposure to Konrow’s products was in the shop or …show more content…
The respondents to this question indicated about the following common points:
• Price
• Choice of models and colors
• Product functionalities
• Packaging
• Brand’s origin
Which image of Konrow do you have?
The respondents to this question indicated about the following common points: “Unknown brand”, “common design” “Colorful devices”, “Good value for price”, “low-cost”, “trendy”, “young”. According to the focal respondents’ perception to the Konrow consumers matches with the real situation. The Konrow’s brand image is different according to the respondent and still not target-focused.
”What does the brand Konrow mean to you?”
Same as for the customers (buyers), the consumers can reflect how they see Konrow efforts to being seen in the market.
Most of the respondents answered that the Konrow brand doesn’t mean much for them. They all answer that it’s a brand that offers mobile phones. One of the respondents resumes it: “It’s a new brand but this fact doesn’t stop them for offering very good
Mr. Haddad (Founder and CEO of HEM) explains that “Device quality is our top priority. Choosing the right manufacturing house and following closely the mass production phase is essential for the brand. We acquiring all the European market standards with a special laboratory and applying inspection during production time”. He stresses the fact that the scenario when launching a new product is very important and that the brand can’t afford a failure with high return.
Mr. Eddy Mayra …show more content…
Familiarity to Konrow employees and products we are aware to the fact that they work hard to archive high quality products” say the co-founder of SAMU. He stresses the importance of product quality in the mobile phones market and that it is a big factor in creating loyal customers.
“We need that the whole package, not only the device, to be in an acceptable quality by the consumer. Packaging, user guide and all relevant accessories should match” describe Cash-Converter buyer. This concept is essential for the consumer first encounter moment and daily usage to lower consumer’s complaints and to create a positive attitude.
4.8 Konrow consumers’ questions
As a part of the willing to have a complete picture about the Konrow’s eco-system I interviewed 5 participants that bought a Konrow device. This chapter introducing the Konrow’s consumer’s opinion about the brand and its offer. It’s is important to understand the consumer decision behavior at the point-of-sell.
Before buying have you being familiar with the Konrow brand?
In general, the respondents expressed that they never heard about Konrow before the buying moment. The exposure to Konrow’s products was in the shop or …show more content…
The respondents to this question indicated about the following common points:
• Price
• Choice of models and colors
• Product functionalities
• Packaging
• Brand’s origin
Which image of Konrow do you have?
The respondents to this question indicated about the following common points: “Unknown brand”, “common design” “Colorful devices”, “Good value for price”, “low-cost”, “trendy”, “young”. According to the focal respondents’ perception to the Konrow consumers matches with the real situation. The Konrow’s brand image is different according to the respondent and still not target-focused.
”What does the brand Konrow mean to you?”
Same as for the customers (buyers), the consumers can reflect how they see Konrow efforts to being seen in the market.
Most of the respondents answered that the Konrow brand doesn’t mean much for them. They all answer that it’s a brand that offers mobile phones. One of the respondents resumes it: “It’s a new brand but this fact doesn’t stop them for offering very good