Summary: Disruptive Technological Innovation

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Explore and develop an Innovation Management Project (IMP) – a ‘live’ consultancy assignment for a real organization. The overall aim is to help the organization reflect on how it manages innovation and to bring some fresh insights and perspectives. For the students it offers a way of integrating ideas and material from the course and exploring innovation management in a specific context. More details will be shared in the class session before closing the Contact 4.
AMD (www.amd.com)
Disruptive Technological Innovation: AMD Liquid Virtual Reality
About:

It is a technological innovation to develop and deliver best VR experience for the end consumers. Virtual reality is about to transform the world as we know it. Just imagining walking through
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Market: Business intelligence estimates that by 2020 that there will be $2.8 Bil hardware market which would be sold along with computers, mobile and consoles for this particular technology.
AMD is also building the ecosystem of major players which would be using the AMD GPU (Graphics Processing Unit) hardware inside. The leading players as of today are HTC/Valve, Oculus, Sony, and Samsung and more are getting added into the ecosystem.
Challenges:
The main challenge would be to persuade uneducated consumer market. The solution to this issue is to create awareness among friends, families through word of mouth by giving them experience. These experiences needs to be tailor made with respective of the consumers that are
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It contains tools, materials, and reference information to help individuals and groups implement systemic innovation in their daily work.
• Classes for innovation training
• Tool to capture innovation ideas
• Posting assignments for job opportunities internally

At last to track and measure the evidence of innovation:
• Number of innovation related rewards and recognitions
• Numbers from various feedback mechanisms, showing employee acceptance and understanding of the initiative
• Results from the innovation self-assessment capability maturity framework (survey measuring five levels of maturity related to innovation behavior)
• Percentage of our budget dedicated to innovation, research, and exploration of emerging technologies
• Shareholder value created from innovation activities. (Shareholder Value = IT Efficiencies + Business Value provided to the IT customers)
• Number of ideas generated in specific innovation harvesting campaigns
• Number of ideas harvested from the campaigns and turned into implementable projects
• Number of invention disclosure filings (IDFs)
• Number of Intel patent submissions
• Number of white papers

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