Spencer Case Study

Great Essays
SPENCER’S RETAIL LIMITED
VISION
To “build Spencer’s as the most professionally managed retail business in the country through:
1. Excellence in all operating processes
2. Nurturing and facilitating a learning and growth culture;
3. Building a unique retail experience for the customers”.
Spencer’s, the retail giant is one of the largest retail chain supermarkets in India offering food items, apparel, durables, fashion, electronics, lifestyle products, music and books through its 350 stores across 50 Indian cities. The Spencer's super division sells farm fresh vegetables, fresh fruits, spices, processed foods, frozen foods, fish, meat, sea foods and canned foods.
MISSION
Spencer’s “Strives to exceed the aspirations of its customers for
…show more content…
The RPG group was the first business house in India to introduce the concept of hypermarkets in India. The main business activity of this retail giant is retailing of food items, apparel, durables, fashion, electronics, lifestyle products, music and books. Spencer's retail is one of the fastest growing retail chain outlets in India. Spencer’s Super is one of the largest food and grocery supermarket chains in India and has average customer flow of 3.5 million a month. It caters farm fresh vegetables, fresh fruits, spices, processed foods, frozen foods, fish, meat, sea foods and canned …show more content…
These 2000 sq. ft. air-conditioned stores are well stocked with fresh food of the very best quality, such as fresh farm produce, vegetables, fruit, milk, eggs, breads and much more. With an impressive range and a clean, bright and hygienic ambience, Spencer’s Fresh is far better than the regular sabzi mandis or local vegetable markets and at Spencer’s Fresh consumers not only do get fresh, clean and tasty farm produce but also the lowest possible prices in the locality, yes even lower than sabziwala. iii) Spencer’s Daily: The Spencer’s Daily store is a friendly neighborhood store, which caters to the entire daily shopping needs - from regular groceries to fresh food and also weekly top-up shopping. About 4000-7000 sq ft in size and with a bright and friendly atmosphere, Spencer’s Daily saves the hassle of bargaining with the local Kirana shop owners (because it offers the lowest possible prices). iv) Spencer’s super: The Spencer’s Super is the place to go for the monthly shopping. About 8000-15,000 sq. ft. in size, the Spencer’s Super not only caters to the daily needs but also stocks home care products; personal care products, Bakery, Chilled and frozen food; Baby car besides groceries & staples, fresh fruits and

Related Documents

  • Decent Essays

    Northgate Swot Analysis

    • 619 Words
    • 3 Pages

    Target now operates a “Super Target” which is a chain of hypermarkets that contain a more diversity of items. As of “Super Target” they also happen to have city targets that are located in cities of course, but not much of choices of brands to choose from, a limit is…

    • 619 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    In light of the examination we made, we discover that subject of America for the most part purchasing their staple goods then feasting in eateries. As indicated by the chart 1, the quantity of US resident purchasing basic supplies is expanded to $50 billion income. Along these lines, in view of the diagram, we choose to pick main 3 markets in US. The Table beneath demonstrates the insights about the general store that US citizen`s top pick. Chart 1 Competitor Wegmans Publix Trader Joe`s Logo Year Founded 1916, Rochester, New York, United States 1930, Winter Haven, Florida, United States 1958, Greater Los Angeles Area, California Location New York, New Jersey, Pennsylvania, Maryland, Massachusetts, Virginia Florida, Alabama, Georgia, North Carolina, South Carolina, Tennessee…

    • 264 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Grocery shopping is more diversified and evolved ever before. Individuals have access to a numerous amount of products that weren’t necessarily easy to obtain before. Trader Joe’s has done the impossible and have made it easy for consumers to obtain these products that used to be unreachable since there were limited places to buy them. However, they are not the only ones that have become household names while also innovating beyond regional and national traditional chains.…

    • 76 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The Supermarket “Prime Real Estate” describes how Marion Nestle is explaining to her readers how supermarkets and grocery stores all around the world manipulate shoppers into impulse buying items that are not necessary needs. In her essay “The Supermarket: Prime Real Estate,” she shows how much research has been done to have stores design to the correct layout so their customers spend more money than they intended. Also, it describes how researchers have conducted studies to prove that the placement of items (typically junk food) in the store, will sell more if put in a designated area where people will be able to notice it them, or walk right by it. Although, Nestle mentions the responsibility of customers to shop healthy, the author argues…

    • 874 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Essay On Trader Joe's

    • 459 Words
    • 2 Pages

    They have a large selection of privately labeled products with a fast turnover rate. They also have an extremely loyal customer base which makes substitutes not impossible but not likely either. One substitute for going to trader joe's and purchasing food there would be eating out at a restaurant and enjoying the food that they offer. Another potential substitute for recreating the unique nature of the product selection that Trader joe's carries is for consumers to search for the products and order them online through Amazon and get them delivered to their doorstep directly. Trader Joe's has done an excellent job at creating brand loyalty in a market with few…

    • 459 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Differences Between a Hispanic and a Korean Supermarket Shopping time, Getting groceries and daily products is one of the most important duties at home. Its means the time when families and individuals get all that they need to their homes and have those products available easier. In the area Randolph Road and Rockville Pike, in Silver Spring, MD, there are two well-known supermarkets. They are Megamart and Korean Korner. Although both supermarket are pretty famous in the surrounding area, these business differ in customer service and quality of products they offer.…

    • 531 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Wegmans Business Plan

    • 1199 Words
    • 5 Pages

    This luxurious superstore grocer can be a one-stop shop, offering movie rentals, in-store…

    • 1199 Words
    • 5 Pages
    Superior Essays
  • Superior Essays

    James Hall Professor Elizabeth Harris & April Carlisle Shopper Marketing 490 October 29th, 2014 Inside the Mind of a Shopper: A look into Peapod In the book Inside the Mind of Shopper: The Science of Retailing, Doctor Herb Sorensen answers the question “What do you really do when you shop?” Dr. Sorenson stresses that retailers are “leaving” millions in sales by simply not watching and understanding the customer’s behaviors. Dr. Herb Sorensen has some important takeaways from his research that expose the truth about the retail shopper and reject old myths about shopper marketing that lead retailers to miss big revenue opportunities Dr. Sorensen’s book mostly focuses on shopper marketing within large and small supermarkets, in that he uses…

    • 1537 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Food Desert Essay

    • 867 Words
    • 4 Pages

    Recommendations “Research suggests that neighborhood residents who have better access to supermarkets and limited access to convenient stores tend to have healthier diets and lower levels of obesity” (Larson, Story & Nelson, 2008), in addition to a better overall health. It is imperative that current food deserts and areas that are predicted to become a food desert consider interventions to help the community. To prevent further increase in the already prevalent health disparity, there must be change. One success story that is closely examined as a model for how to approach a food desert is a small rural town of West Virginia, that is located in the center of the Appalachian region. This town officially became a food desert when its only grocery store had to close, but the reaction of the town demonstrates…

    • 867 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Word count: 1.365 I, Eltun Gadirov confirm that this submission is my own work and I accept all responsibility for any copyright infringement that may occur as a result of this submission. Date of submission: 29.02.2016 Marks & Spencer Executive Summary As the other industries, the garment industry is one of the prominent component, where as a country, the leader is China.…

    • 1562 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Supermarket, a large form of the traditional grocery store, which is considered the best place to spend money on food are likely to have an adverse effect on customer’s health according to researchers. In the article “The Supermarket: Prime Real Estate,” Marion Nestle discusses how supermarkets design and control their features to make influences on shopping behaviors in order to gain more money from purchasers. Specifically, she argues buyer choices are being manipulated by food companies and the supermarket itself. Since their job is to do business, to sell more products, and to gain more profit, therefore, consumer’s health is not their first priority. As she puts it, “Perhaps, but they do everything to make the choice theirs, not yours.…

    • 886 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Kroger Co. Company Analysis Vanessa McDonald Marketing and Management BUSN 520 March 8, 2015 Professor Phil Shaps Table of Contents Description of Organization, all subsidiaries and business units, history 3-4 Description of scope of the business and current products or services provided……………….4-5 Description of scope of market distribution - are they local, regional, global, etc?....................5-6 Description of leadership and management structure and individuals………………………….. 6 Description of current issues that may affect the future of the organization…………………….. 7 Appendix…………………………………………………………………………………………8 References…………………………………………………………………………………….9-10 Kroger Co. Description of Organization, all subsidiaries and business units, history Kroger Co. is among the top companies that principally operate as grocery stores. While they have expanded into different formats, they are large enough to offer a very good whole health section, organic produce and fresh seafood. They are small enough to not feel overwhelmed with apparel, and general merchandise under one roof and considered a “neighborhood store.”…

    • 1895 Words
    • 8 Pages
    Great Essays
  • Decent Essays

    SWOT analysis: Following section covers the SWOT model analysis of Morrison that focuses on its key strengths, weaknesses, Opportunities and Threats and it helps in assessing it against other players in the Supermarket business. S- Strengths: Below are the key strengths of Morrisons: 1. Quality of fresh foods: Morrison is the 2nd largest fresh food manufacturer in UK (Morrisons, 2015). Quality of fresh foods, which are prepared in-store, allows customers to choose from a variety of fresh food items, which is a major strength of Morrisons and is also widely acknowledged by its customer base.…

    • 441 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Oliver's Market Case Study

    • 2019 Words
    • 9 Pages

    With this movement, Oliver’s Market can get rid of their low-price strategy, instead, they can use broad differentiation strategies. Many people who shop online, some of them may focus on price, some of them may focus on the quality of goods. Bell Market’s area owns many high-income potential customers, they may like to purchase high quality goods to better their life, instead of spend money on cheap products. Last, Oliver’s Market can start their food delivery service in Bell Market area. They can take page from the Fresh Direct, they can not only…

    • 2019 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Executive Summary Operation management is one of the important activities to determine the success of the company. As known for all, the operation management in any kind of business is the key activity for the organization. In this paper will discuss the operation management and process design of Carrefour, Carrefour is the second largest retail supermarket in the world, and we will investigate the fact in spite of the severe competition that exists in the retail industry. The company was able to make its mark on the globe and achieved impressive success by regulating the operation management function.…

    • 998 Words
    • 4 Pages
    Improved Essays