Old Spice Essay

Old Spice believes they know the way that men should not only smell, but also the way they should look. The goal of their advertisements as any other companies is to sell their product and make it as popular as possible. Old spice is a company which focuses on men self-hygiene products like shampoos, soap, deodorants, and other kind of products. They are famous for their humorous and not so logical advertisements. The technique they used the most is enforcing a strong sexual appeal to men, and targeting low confidence men. Consequently, by creating this false representation of men, they also target women who want to have a manlier boyfriend or even husband. Using the selling sex technique allows them to reach men most valuable and unquestionable attribute, their sexual confidence.
The man is holding a foam axe, this plus his outfit illustrates the clear intention of representing a lumberjack, which are characterized by being strong and masculine. Since it’s made from the foam we can say that those items came from the Old Spice soap which indirectly suggests that this soap will make you manlier. This advertisement lacks of logic and utilizes absurd and non-possible elements. Notably, there is a foam bird which is used to display the freedom a man has to choose their own will. This freedom of will, makes men …show more content…
Indeed, by creating this false feeling they have set a high standard for regular men, something which isn’t Old Spice’s choice. Determining how men should look or even smell is a way of sexual stereotyping and an abuse. This was done with the intention of matching the profile of what they are trying to sell to people with no confidence. Let alone, this standard makes women believe that this is the way all men should look. Sadly, this leaves no choice for men without confidence to find a way to meet those requirements, leading them straight into Old Spice’s