Nestle Brand Image Analysis

731 Words 3 Pages
The term of brand image is the perception of customer about a brand for its demand or rather the connections contained in the relationship within the minds of target customers. Nestle aims for ‘ Innovative, Health and Sustainability ’as their brand image for customers. To attain this aim, those products such as coffee, healthy cereals and pure mineral waters are used to resonate with those brand offering. The ways that Nestle used to increase its brand image through always attain customer expectation and met customer satisfaction all the time by their products. By the way, Nestle maintained their strong brand image of customer through social corporate responsibility ( CSR )to determine the management business practices of company take the …show more content…
The interaction between Nestle brand and sensory emotions and feeling of the people can be served as an additional advantage by its simplicity and secure prices. Nestle perceived by customers as an innovative food market player in recent years and also gain its global image through strong branding and marketing practices. Nestle has positioned itself to the extent of providing superior value to gain competitive advantages. Since Nestle is a well-known company, so it tries to target different segment with the same positions. Nestle builds their brand position by finds different ways to differentiates itself in the eyes of consumers and also differentiates its offers by building a unique bundle of benefits to create a good relationships with customers. In customer perspective, they believes that Nestle provides the best productswill have high nutritious values therefore consumers will be benefit by taking the products. Nestle always tries to maintain a better position than other competitor in the customer mind …show more content…
Trust from consumer and foundation for their financial success are able to be achieved through sustainability. By shifting their strategy toward the new sustainability campaign, Unilever is focusing on it brands and how they are working toward a “brighter future” rather than its corporate brand.As Unilever used the brand strategy of houses of brands in which a parent company is home to multiple distinct brands. Unilever are parent company does not direct communicating with customer abouttheir brand name on product or package by using their own company name. Unilever offers a wide variety of products and services with different brand names so that consumers will more recognizes each brand was managed and marketed separately under Unilever. Example of Unilever's leading brands are Lipton tea, Hellmann's mayonnaise and the Dove beauty brand. Consumers considered brand image of Dove as “honest, sincere and real”, because Dove is associated with high self-esteem, purity and all women are beautiful on their own way. Dove mentioned that beauty is not just about attraction but it was instead about every women and the inner beauty. Consumers will perceives as brand that will imposes self-confidence of women considered themselves as beautiful person. Unilever positions its brand “Dove” as a brand that listen to their

Related Documents