Ohio Christian University Brand Audit Analysis

The definition of branding has evolved over the years. For example, decades ago branding was defined as a name, slogan, sign, symbol or designed that identified the product or service of a company. Additionally, based on various brand elements have been used for the brand identity that differentiates the products or services of the brand compared to their competition. Today, it continues to evolve with the perception and behavior of consumers. Branding or brand is more important and complex today than ever before and it is influenced by the elements, words, and creativity that surround it. Because of the increasing importance of branding to a company, it is imperative to understand how the brand is currently positioned and how the position is perceived in the market and by consumers. A brand audit can assist in accomplishing this goal. This document will execute a brand audit of various elements of Ohio Christian University (OCU), such as the digital and social channels.
Ohio Christian University
The Ohio Christian University offers students an intellectual, professional and spiritual education (“OCU”, 2017). The University’s main campus is in Circleville, Ohio and has expanded its outreach to …show more content…
The continued exposure to Ohio Christian University increases the familiarity of the brand, as well as, increases brand recognition and creates brand awareness. (Keller, 2013). Furthermore, building strong associations with OCU is essential in building brand equity. The positive position of Ohio Christian University is communicated through various aspects, such as the university’s mission statement, vision, digital and social media channels. Additionally, this communicates how Ohio Christian University wants its consumers to perceive, think and feel about the OCU brand in the marketplace (Keller, 2013). It is these strong links that are favorable and unique, create a positive brand image and associations to the OCU brand in the minds of