My score for the Strategic Simulation on chapter three was a 100%! The simulation consisted of a company called Holden Evan’s Country Comfort Coffee which has been around for decades. They are considered to have a high quality yet ordinary style of coffee. The company itself believes in their core values and follows them precisely. Their primary focus is to be simple, unpretentious and excellent. This exercise consisted of coming to a conclusion of how the brand is working now and what future approaches and actions should be taken to better the company. The company is loyal in terms of wanting to be there for its customers by not increasing prices such as other competitors. The company trademarks its items and places them in popular coffee
