Uncontrollable Forces Of Marketing

My target market is very large because it will consist of lodging companies. For example, hotels, taverns, resorts, cruise lines, etc. Anything along the lines of housekeeping is who I am marketing to. As long as you have a door and housekeeping, you are include in our market niche. I am aware that the more specific you get about your targeted market the more accurate your sales and market efforts will be, but my company can satisfy the needs of a low cost hotel to luxurious hotel. The goal is to start off small, I would like to see how well sales do with a smaller and less expensive hotel then if it works or even if it doesn’t work I would like to establish something with an expanded and more luxurious hotel. Lodging companies are always …show more content…
Here are some examples of uncontrollable forces in the external environment, completion, governmental policies, and natural forces. If I market to a place like Oregon or Washington, somewhere where it is always raining my product has a greater chance of being damaged and not having a long life. So when it comes to uncontrollable forces that happens outside of the organization I might come up with an insurance plan for them or get there door signs laminated to protect from water damage. My job as a marketer is to create an effective flow of goods and services, despite the various controllable and uncontrollable forces that might occur against my …show more content…
Some companies can’t afford the construction and some don’t want to disturb guest with construction. Another weakness is if the device isn’t getting used. If people don’t swipe to the left or right choosing the correct option provided, there will still be a miscommunication between housekeepers and guest. In order to solve this problem I suggest that front desk inform guest of the new device when they arrive for check-in, so that guest are aware. I would also place it in the contract guest sign, just in case any problems occur due to miscommunication, then the hotel has a greater chance of not being liable is anything may happen. One thing I need to make sure doesn’t happen, is letting my competitors see my weakness as an opportunity for their