Situation Analysis
The following situation analysis will summarise the processes, the nature and the importance of a market segmentation, assessing and evaluating the environments and contributing in effective research and planning when entering a new market. Tim and Amelia Kid seeks to gain market segment in the present of Canberra Business District (CBD), and the heart of the workforce in Canberra. The development of strong marketing strategies, as well as creating a sustainable focus for a competitive advantage, will allow Tim and Amelia Kid to accomplish in the present marketplace.
Industry Overview
Childcare centres in Australia ensures that the advanced learning and safety ethics continue to improve and provide higher quality of care …show more content…
Political and Legal
Due to the nature of Tim and Amelia Kid’s childcare centre, there a variety of political forces that will affect the operation of the business. The current unstable climate of Government jobs in the A.C.T, as well as distrust in government has many people unsettled about the economic situation in Canberra.
As stipulated by the National Quality Framework, a number of significant standards are set in relation to the quality of education and care services for early childhood. This focuses on the timeless objective of maximising long term improvement under these fields. This is to be achieved through national legislation which impose quality standards and a new rating system.
(Council of Australian Governments, 2009) introduced a strategy, which claims to ensure that in the next four years, children will have a great opening in life, to discover their future for themselves, and for the community. This strategy purposes to guarantee a positive early childhood by improving and educating the wellbeing, health and productivity for our next generation to
The following situation analysis will summarise the processes, the nature and the importance of a market segmentation, assessing and evaluating the environments and contributing in effective research and planning when entering a new market. Tim and Amelia Kid seeks to gain market segment in the present of Canberra Business District (CBD), and the heart of the workforce in Canberra. The development of strong marketing strategies, as well as creating a sustainable focus for a competitive advantage, will allow Tim and Amelia Kid to accomplish in the present marketplace.
Industry Overview
Childcare centres in Australia ensures that the advanced learning and safety ethics continue to improve and provide higher quality of care …show more content…
Political and Legal
Due to the nature of Tim and Amelia Kid’s childcare centre, there a variety of political forces that will affect the operation of the business. The current unstable climate of Government jobs in the A.C.T, as well as distrust in government has many people unsettled about the economic situation in Canberra.
As stipulated by the National Quality Framework, a number of significant standards are set in relation to the quality of education and care services for early childhood. This focuses on the timeless objective of maximising long term improvement under these fields. This is to be achieved through national legislation which impose quality standards and a new rating system.
(Council of Australian Governments, 2009) introduced a strategy, which claims to ensure that in the next four years, children will have a great opening in life, to discover their future for themselves, and for the community. This strategy purposes to guarantee a positive early childhood by improving and educating the wellbeing, health and productivity for our next generation to