Ages 6-60 with a desire to have fun, Occupation Professionals, Income all levels.
2.1.2.3 Behavior Factors
Area consumers are active family and friend oriented with strong community ties. They support their community through local schools, booster clubs, churches, and sporting events. They are very active and willing to spend money on quality entertainment for themselves and their families.
2.2 Marketing Needs
Marketing survey has shown the current target area has several key elements of quality entertainment at the Insanity Complex but has not been marketed correctly. It has also given insight to the fact that these consumers are willing to pay competitive prices for quality activities and family fun.
2.3 Market Trends
The recreational
2.1.2.3 Behavior Factors
Area consumers are active family and friend oriented with strong community ties. They support their community through local schools, booster clubs, churches, and sporting events. They are very active and willing to spend money on quality entertainment for themselves and their families.
2.2 Marketing Needs
Marketing survey has shown the current target area has several key elements of quality entertainment at the Insanity Complex but has not been marketed correctly. It has also given insight to the fact that these consumers are willing to pay competitive prices for quality activities and family fun.
2.3 Market Trends
The recreational