In Born to Buy’s section “The Marketing Juggernaut” by Juliet B. Schor, Schor condemns child consumerism tactics and morals.
She deems it warfare expressed in her sentences “…it’s a war out there. Those at whom ads are directed are ‘targets.’ When money is committed to an ad campaign it is referred to as ‘going against the get’” (Schor 20). She continues to list throughout the section other terms that companies use in order to express how convoluted and threatening these organizations can be towards their customers. Schor continues to express how corrupt these companies can be by using their enormous supply of money as an example. Then the argument continues onto how companies categorize their young customers by every category imaginable. From this argument the reader learns …show more content…
Schor uses the imagery she was given at one these companies’ conferences. The example given was a parody of a nature documentary on “The Nature of Children.” In this mockery, the company shows children acting like animals and expresses how “elusive” (Schor 21). The children are. Schor shares her disgust of how this group examined children as if they were wild animals that needed their minds dissected. After Schor states the many terms in which marketers used to describe children as their “target,” I was disgusted at the use of wording so spiteful towards their innocent child customers who just wanted to pretend their life was included of Barbie or Power Rangers. Am I astonished to what I have learned? No, not in the least bit. We’re talking about the same people who categorize children as if they were a genre of movies or books. Kids aren’t media, they are people who watch media and are inspired by it. Marketers need to show a little more pride for what they are doing. They are sparking a light of passion in children, they are not hunting down their prey for some type of disgusting and ironic consuming. If I were a creator of a famous TV show
She deems it warfare expressed in her sentences “…it’s a war out there. Those at whom ads are directed are ‘targets.’ When money is committed to an ad campaign it is referred to as ‘going against the get’” (Schor 20). She continues to list throughout the section other terms that companies use in order to express how convoluted and threatening these organizations can be towards their customers. Schor continues to express how corrupt these companies can be by using their enormous supply of money as an example. Then the argument continues onto how companies categorize their young customers by every category imaginable. From this argument the reader learns …show more content…
Schor uses the imagery she was given at one these companies’ conferences. The example given was a parody of a nature documentary on “The Nature of Children.” In this mockery, the company shows children acting like animals and expresses how “elusive” (Schor 21). The children are. Schor shares her disgust of how this group examined children as if they were wild animals that needed their minds dissected. After Schor states the many terms in which marketers used to describe children as their “target,” I was disgusted at the use of wording so spiteful towards their innocent child customers who just wanted to pretend their life was included of Barbie or Power Rangers. Am I astonished to what I have learned? No, not in the least bit. We’re talking about the same people who categorize children as if they were a genre of movies or books. Kids aren’t media, they are people who watch media and are inspired by it. Marketers need to show a little more pride for what they are doing. They are sparking a light of passion in children, they are not hunting down their prey for some type of disgusting and ironic consuming. If I were a creator of a famous TV show