Hilton Hotels Economic Factors

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Business organization, whether large or small, function within given settings such as, economic, legal, technological, as well as, competitive environments that generate both positive , as well as, negative influences. These factors are constantly evolving at different rates, thus, they produce fluctuating demands for the products or services offered by the organization. Therefore, according to Tischler, (n.d.), these generally, consists of a macro-environment comprised of elements such as the economic, the technological, the legal aspects, while, the micro-environment revolves around competitive forces.

Hilton Hotels retain a position as one of the global leaders in the hospitality field as a part of the Hilton Worldwide web ten styles of
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Consequently, the issue revolving around an economic growth decline precludes a loss of discretionary income for the populace, which results in less expensive alternatives in reference to travel, as well as, the leisure of both business concerns, as well as, the public in general. The impending damage of this issue affects the quality nature of Hilton 's brand, since an availability of a greater variation of less expensive substitute accommodation exist for the business traveler, as well as, the vacationer, such as the British based hotel known as the Premier Inn, for example. Yet, another applicable economic limitation of the hospitality industry is the escalating unemployment rates experienced, both in Europe, as well as, the United States, with the US reflecting an unemployment rate of 8.9% in 2011, alone. This becomes a crucial factor because the Hilton brands focus on an exceptional customer service as a success factor, therefore, the Hilton requires a precise number of e qualified staff in order to provide this exceptional …show more content…
The direct competitors, such as Marriott International Corporation as a leading hotelier with over four thousand operations worldwide such as the luxury accommodations of the Ritz-Carlton, as well as , the upscale Renaissance Hotels and the Marriott Hotels and Resorts, as well as mid-scale and extended-stay brands like the Courtyard and Fairfield Inn, respectively according to Garrido (2014). Furthermore, InterContinental Hotels Group or IHG with international connections to over one-hundred countries, also serves as a direct competitor, offering upscale market with its Crowne Plaza and InterContinental chains, while the Staybridge and the Candlewood Suites style offer extended stay services predominantly within the United States. Thus, as direct competitors these corporations present similar establishments and services, as well as, similar revenue goals. Whereas, in accordance to Hoover (n.d.), the Choice Hotels Corporation illustrates an indirect competitor possessing similar establishments, but different revenue goals serving the mid-scale to budget oriented clientele with accommodations in their mid-scale Comfort Suites and Quality Inn’s, as well as the budget targeted Econo Lodge chain , the Rodeway Inn budget hotels, and the Sleep Inn’s,

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