forget the 4.7% in live animal sales. Other retail locations include grocery stores, big box store (Wal-Mart/Target), pharmacies, and general stores, who also sell pet supplies and pet food.
The pet owners are the target market for the pet industry. Ownership is what drives the industry demand. As the ownership of pets increase, pet purchases also increase, which leads to high demand for pet products and services. The target markets are pet owners. For example, if a pet business wanted to open a business in Kennesaw, Georgia, their target market would be the pet owners near the area. The current demographics of Kennesaw and the surrounding cities are undergoing significant population growth. The median household income of Kennesaw has remained higher than the per capita income area, as well as the rest of Georgia. Kennesaw has a higher household size and labor force participation rates. Kennesaw’s population is estimated at 32,000 with a median income of $62,146 and a homeowner rate of 67.3 …show more content…
PetSmart take the top spot with 1,333 stores with a one-stop shopping experience. In March 2015, PetSmart went private through a buyout of $8.3 billion by BC Partners. PetSmart has three main categories of products, hard goods, consumables, and pets. PetSmart success is in the variety that it offers. PetSmart not only sales products, it had expanded to in-store grooming, boarding, training, and veterinary services. PetSmart provides pet owners a one-stop shop and caters to the pets and its owners, which has made it a leader in the pet industry (Carter, 2015). The second-largest pet supply leader is Petco. Petco has 1,409 stores, 130 Unleashed by Petco, and ten pooch Hotel locations. Petco offers up ten thousand different pet-related products, also offer services in veterinary, grooming, and training services. PetSmart and Petco care threating a one-stop shopping experience, which has made them industry
The pet owners are the target market for the pet industry. Ownership is what drives the industry demand. As the ownership of pets increase, pet purchases also increase, which leads to high demand for pet products and services. The target markets are pet owners. For example, if a pet business wanted to open a business in Kennesaw, Georgia, their target market would be the pet owners near the area. The current demographics of Kennesaw and the surrounding cities are undergoing significant population growth. The median household income of Kennesaw has remained higher than the per capita income area, as well as the rest of Georgia. Kennesaw has a higher household size and labor force participation rates. Kennesaw’s population is estimated at 32,000 with a median income of $62,146 and a homeowner rate of 67.3 …show more content…
PetSmart take the top spot with 1,333 stores with a one-stop shopping experience. In March 2015, PetSmart went private through a buyout of $8.3 billion by BC Partners. PetSmart has three main categories of products, hard goods, consumables, and pets. PetSmart success is in the variety that it offers. PetSmart not only sales products, it had expanded to in-store grooming, boarding, training, and veterinary services. PetSmart provides pet owners a one-stop shop and caters to the pets and its owners, which has made it a leader in the pet industry (Carter, 2015). The second-largest pet supply leader is Petco. Petco has 1,409 stores, 130 Unleashed by Petco, and ten pooch Hotel locations. Petco offers up ten thousand different pet-related products, also offer services in veterinary, grooming, and training services. PetSmart and Petco care threating a one-stop shopping experience, which has made them industry