Musical Advertisements As the rain pours down outside the house, you plop yourself down on the couch with a large bowl of popcorn to enjoy a show or two of your favorite cartoon. The TV flickers on and you anxiously await the start of the new episode. However, you must endure the endless chain of commercials. In one advertisement concerning sleepwear, you hear your favorite artist’s new hit single in the distance. Among the thoughts swirling in your head, you think “How dare this company ruin his song!” From that moment on, you cannot help but associate that ever-so boring ad with that once great song whenever it comes on the radio. This is just one example of the impact of the harmful bond between corporate associations and
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The initial goal of many artists, in addition to writing top-selling songs, is to build an image that appeals to their fans. How well their songs sell in the business of music is partially dependent upon whether or not the artist has a likeable image. By making an agreement with corporate organizations to help broadcast their products, artists run the risk of damaging their reputations, impacting the sales of their music. Very often, people hear a well-known song in the background of an advertisement, and from that point on cannot listen to the song without the commercial it was associated with coming to mind (page 6, paragraph 9). Since not many people enjoy commercials, they may stop listening to that once favorite song if they continue to link it to the advertisement, which causes a drop in that artist’s profits from that song. Also, many artists may develop an image that is “rebellious and part of the counter-culture” (page 6, paragraph 9), which many fans enjoy. If the same artist licenses his or her music to a company, the fans may feel a sense of betrayal from the artist, for he or she went against their likable image. In essence, the image that musicians are majorly concerned with building can be greatly harmed by a single appearance in a Fruit Loops
The initial goal of many artists, in addition to writing top-selling songs, is to build an image that appeals to their fans. How well their songs sell in the business of music is partially dependent upon whether or not the artist has a likeable image. By making an agreement with corporate organizations to help broadcast their products, artists run the risk of damaging their reputations, impacting the sales of their music. Very often, people hear a well-known song in the background of an advertisement, and from that point on cannot listen to the song without the commercial it was associated with coming to mind (page 6, paragraph 9). Since not many people enjoy commercials, they may stop listening to that once favorite song if they continue to link it to the advertisement, which causes a drop in that artist’s profits from that song. Also, many artists may develop an image that is “rebellious and part of the counter-culture” (page 6, paragraph 9), which many fans enjoy. If the same artist licenses his or her music to a company, the fans may feel a sense of betrayal from the artist, for he or she went against their likable image. In essence, the image that musicians are majorly concerned with building can be greatly harmed by a single appearance in a Fruit Loops