Persuasive Essay: The Use Of An Artist's Music In Advertising

Improved Essays
Would you knowingly let someone steal from you? Musicians in today’s music industry are often put in very difficult situations between their music and corporate interest in using their music. Oftentimes, musicians lose control of how their music and their identity is used. In the past, musicians made money on downloads, CDs sold, and concert tours. Musicians used to control their careers. They controlled where they played, how often they played, what they looked like, and they were paid what they earned for it. But with the technological changes to this industry, their profession is changing. I oppose the use of an artist’s music in advertising for various reasons.
One reason I oppose the use of an artist’s music in advertising is the use of music in advertising takes away from a musician’s identity and their
…show more content…
Artists should have full control because it is their work. These hardworking people put in so much time preparing and practicing new songs for CDs, records, cassettes, or even music videos to try and make people smile. Artists are also trying to keep in touch with their fans that are supporting them. While creating songs, artists are trying to spread some type of message, or theme, in their lyrics to the crowd that came to hear the group, or band, performing.
However, some might argue that corporations should have some control and artists should have more control of the use technology than corporations. Those people think that because corporations provide some of the materials for the performance. According to source one, Carter claims that artists made their money through physical sales of records, CDs, and cassettes. If corporations have full control over technology, how would artists sell their records or CDs or cassettes to fans worldwide? Artists already have a lot of things to

Related Documents

  • Improved Essays

    Celebrities are good for lots of different things: entertainment, being well known, making money. In Sue Jozui argument, she discusses how celebrities might advertise something and not even use it that insults some of the audience's. The author supports her claim by first giving an example of misleading advertisements. The authors purpose is to convince the audience to boycott advertisements and legislate rules and guidelines in order that the consumer won’t get taken advantage of with misleading ads. Even that the author might think it’s wrong for celebrities to endorse products; however business have the right to promote products if they please.…

    • 448 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    From 2000, Worldwide music sales have plummeted from 27 billion dollars to 15 billion dollars in 2010. In the United States, musical earnings have decreased 46% from 14.6 billion dollars in 1999 to 7.7 billion dollars in 2009 (The Effect of Graduated Response Anti-Piracy Laws on Music Sales: Evidence from an Event Study in France, 2012). When factoring in an artist’s compensation and how much the sales in the music industry have decrease, it is difficult not to see how artists are not negatively affected by…

    • 1501 Words
    • 7 Pages
    Great Essays
  • Brilliant Essays

    This peer reviewed article focuses on the incorporation of contemporary music into advertisements, as a mean of catering to social groups that the music targets. In 1984, the instrumental features of “Billie Jean” were used for commercial purposes by beverage companies such as Pepsi. The song was used by Pepsi for the musical co-branding, targeting the public customers through popular music of the time. The song itself consists of promiscuous lyrics related to paternity uncertainty, which have been adjusted by Pepsi to conform with the public image of the company. Michael Jackson and his music were icons that were used for commercial purposes by many companies.…

    • 1051 Words
    • 5 Pages
    Brilliant Essays
  • Improved Essays

    Should musicians change their tune? This question is a controversial question asked my hundreds of people all around the world. Times are changing. The way people would market their music in the past in completely different than how it's marketed now.…

    • 363 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    John Lewis Adverts

    • 298 Words
    • 2 Pages

    We experience a daily reality such that campaign efforts can influence a whole country to leave dead speechless and think. From the yearly expected John Lewis Christmas advert to the body-popping developers who are "so cash grocery store", television adverts resound with every one of us. From multiple points of view, the nature of the advert itself goes far in deciding the achievement the organization has with that item or administration. Be that as it may, one thing appears to be inescapable among the majority of our darling adverts – Music. In the cutting edge world campaign efforts have entered another rent of life where they are nearly that of short movies.…

    • 298 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    "Why Music Should Not Be Free." PC Magazine (2014): 29-32. Business Source Elite. Web. 7 May…

    • 504 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Music has an influence over us whether we notice it or not. It can normalize certain behaviors or ideas, which is not always the best. An example of would be the controversy surrounding "Blurred lines" by Robin Thicke. The song was accused of to be sexist, promote rape, made light of sexual consent etc. While that may have not been the intent of the artist, they have no control over how the audince views and interprets the song.…

    • 110 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The First Amendment allows for freedom of speech, assembly, press, religion and petition. In today’s society relating to pop culture, artists have the protection to express themselves in any way they choose because of the amendment. Music censorship is a regulatory measure to ensure that music adheres to applicable legislation and statutory regulation. Music censorship is a big controversy in the U.S. Artists’ beliefs’, expressions and rights are taken away, which goes against the protection of the First Amendment. Artists express their feelings and emotions through song or video, which may cause issues among society.…

    • 415 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Some of these companies vowed to protect the public from exposer to this indecent music that represented bad taste. Major companies began losing their long held control on popular music and struggled with a solution to…

    • 2133 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Jean Kilbourne Women

    • 1112 Words
    • 5 Pages

    MPACT of MEDIA and ADVERTISEMENT A woman's personality usually get hurt when they are being discussed on social media. Author Jean Kilbourne argues that men and woman in the media are misrepresented as sex symbol and tool, but more so that women are characterised as inferior in comparison to men. Woman are used as display to attract the viewer to buy the product to earn profit. The main argument is to aware people,how media and advertisement have shaped the way of thinking about females in a society. The media and the advertisements play a negative role in our society, which are most basically on culture perspective, social crimes and the bad impact on young youth.…

    • 1112 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Rock and Roll in Cleveland The Rock and Roll Hall of Fame is a famous museum that is located in Cleveland, Ohio. This museum teaches, engages, and inspires through the power of rock and roll. The museum was opened to celebrate rock music because it became so popular in the 1950s. People pass the Rock and Roll Hall of Fame in Cleveland every day without knowing it is an important historical landmark in Ohio.…

    • 483 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Then a question is asked. Should artist use their music in advertising? That isn’t a good idea. For starters, that can make the artist tremendously stressed out.…

    • 576 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Patrick Byrne Mrs. Draus Grade 10 English, Period 1 March 20, 2015 Stop Music Censorship Music provides a powerful form of expression and individualism that helps to entertain, relax, and calm the mind, while containing the power to help one detach themselves from everything that is taking place around them. The power of music scares some people who become afraid of the powerful potential it has to shape attitudes and beliefs. Music has existed for a long time, dating from about 1500BC and still very big in society today. The censoring of music did not start until the late 1920s. Music helps to express individuality, and should not be controlled.…

    • 921 Words
    • 4 Pages
    Great Essays
  • Great Essays

    Advertisements as a Genre Commercial advertisement is a genre directed to all people. Although all commercials fall under the same genre, there are many different techniques the author can take, depending on the purpose of the commercial and the audience that the author wants to reach. For example, an advertiser can take the celebrity approach and have a celebrity appearance in the commercial. This shows the audience that if the company is able to have someone famous represent them, they must be legitimate. Also, it allows people to think they can have the perfect life, just like their favorite role model.…

    • 1394 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Advertisements - we see them everywhere and can get tired of them. We often consider them the most annoying part of watching television or a distraction while we drive. Some advertisements are plain idiotic. However, advertisements are what often persuade us to buy our household products, clothes, shoes, everything we purchase as consumers. The keyword above is “persuade.”…

    • 1152 Words
    • 5 Pages
    Improved Essays