Mcdonalds

Advertisers' and the media manipulate us in everything we do. As Spurlock proves in his documentary “pom wonderful presents the greatest movie ever sold” we see product placement everywhere. companies take their product placement to a whole new level by paying movie producers millions of dollars just to shoot one little scene where one of the main character drinks there product or drives their car. they even go as far as a scene where the main character is shown tieing his converse or Jordans. Not only do they pay movie producers, but they spend millions of dollars on Television ads and billboards. imagine you are driving down the highway and there is an exit coming up what do you see? You see a billboard for the burger king and the Sheetz that is right beside it. You will also see the sign for the Walmart, clothing store, …show more content…
Advertisers use bandwagon to convince to that everyone who is anyone is buying their product. When you are watching the tv and you hear “the car that fits every personally” you are exposed to the bandwagon technique. One prime example of bandwagon is mcdonalds. Mcdonald has tons of billboards that say over 99 billion served. Cheryl Conner, writer from forbes magazine states that “The bandwagon effect is so valuable there are entire industries now emerging to increase social signals artificially. Some marketers purchase fake reviews, fake Facebook fans, and fake Twitter followers.” (Conner). Producers want you to think that millions of people love their product and are willing to buy it no matter what the competition is. They will create a false persona and uses many different made up facts to get you to buy the product for the price and in the quantity that they want. The next time you buy a product think about way you felt they need to buy it. it most likely appealed to your need to fix in and