Mercedes Benz Aav Essay
1. What is the competitive environment faced by MB?
The competitive environment faced by Mercedes Benz is one filled with many different car manufactures and car models. Mercedes has several competitors in terms of price and quality on all of their product platforms. Historically, Mercedes biggest competitors have been Lexus, BMW, Audi, and Cadillac. The economic downturn coupled with the restructuring of domestic auto manufactures has shifted Mercedes competition. In recent years there is gaining popularity in domestic vehicles. Rather than just competing with luxury automobiles, Mercedes is now competing with newly designed domestic automobiles, including those manufactured by Jeep and Ford. These vehicles are …show more content…
Functionality – Mid-Upper Range – If this were 5 years ago, Mercedes would have placed at the upper range for functionality on Copper’s chart. All Mercedes come standard with luxury features such as leather interiors, heated seats, excellent stereo systems, and tons of technology, which would have merited a high rating in the functionality portion of the chart. Unfortunately for Mercedes, newly redesigned domestic vehicles now offer many of these same features in their standard models and almost all in their top-of-the-line models. For example, the Jeep Grand Cherokee Overland Summit comes standard with full leather interior, heated seats and