Big Green Egg
The Big Green Egg is an oval shaped high-quality cooking system that offers the ultimate cooking experience. Its origin dates back to the 3rd century and its popularity spread during World War II. It is designed with state of the art ceramics, a patent draft door and dual function metal top that permit a wide range of easily adjusted cooking temperatures from ultra-high heat to low and slow smoking (Big Green Egg, 2015). The Green Egg can be used to cook all meats, seafood, pizza, calzone, and casseroles. This amazing product has worldwide popularity and has the potential to thrive in many markets. Therefore, an in-depth market analysis needs to be conducted to assist in making a final decision. Regardless of the product and market, to launch and successfully establish a product in an established market, there are many factors that must be given careful consideration such product, timing, logistics, entry mode and finances.
Target Market for Selling and Production
The Target market is the market in which the firm carries out its marketing operations such as, production, selling, and others. It is the market in which the firm believes it can gain the maximum profit. A market is targeted on …show more content…
It has worldwide popularity and has the potential to thrive in any market. Regardless of the product and market, to launch and successfully establish a product in an established market, there are many factors that must be given careful consideration such product, timing, logistics, entry mode and finances. Italy is the seventh largest industrial economy in the world, and ceramic is one of their major exports. The culinary knowledge of their labor pool transcends the production, demand, and future development of the big green egg. Therefore, The Italian market presents a prime opportunity to produce, sell, and grow the Big Green Egg as a product and
The Big Green Egg is an oval shaped high-quality cooking system that offers the ultimate cooking experience. Its origin dates back to the 3rd century and its popularity spread during World War II. It is designed with state of the art ceramics, a patent draft door and dual function metal top that permit a wide range of easily adjusted cooking temperatures from ultra-high heat to low and slow smoking (Big Green Egg, 2015). The Green Egg can be used to cook all meats, seafood, pizza, calzone, and casseroles. This amazing product has worldwide popularity and has the potential to thrive in many markets. Therefore, an in-depth market analysis needs to be conducted to assist in making a final decision. Regardless of the product and market, to launch and successfully establish a product in an established market, there are many factors that must be given careful consideration such product, timing, logistics, entry mode and finances.
Target Market for Selling and Production
The Target market is the market in which the firm carries out its marketing operations such as, production, selling, and others. It is the market in which the firm believes it can gain the maximum profit. A market is targeted on …show more content…
It has worldwide popularity and has the potential to thrive in any market. Regardless of the product and market, to launch and successfully establish a product in an established market, there are many factors that must be given careful consideration such product, timing, logistics, entry mode and finances. Italy is the seventh largest industrial economy in the world, and ceramic is one of their major exports. The culinary knowledge of their labor pool transcends the production, demand, and future development of the big green egg. Therefore, The Italian market presents a prime opportunity to produce, sell, and grow the Big Green Egg as a product and