Media Industry: How Does Media Influence Body Image?

Superior Essays
How Does the Media Industry
Influence Body Image?
Look good, feel good? We often hear this phrase or see it hashtagged on social media posts or mentioned amongst friends. What does this phrase really mean and the perception behind in? The beauty industry is increasingly being blamed for portraying the ideal body image that creates insecurities in others and what people feel about themselves. Nobody chooses to hate their body, appearance, or to feel less of who we are, instead the beauty industry decides it. Women today are consumed by beauty industries via mass media that they are unknowingly losing their positive body image perception. American society today reminds us day in and day out what beautiful is. I am going to uncover reasons why,
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(“What is Body Image”, n.d.) Body image can either be perceived as negative or positive, satisfied or dissatisfied. Body image is a psychological manner in which we view ourselves and the perspicacity view us. A negative body image is a distorted perception of one’s shape or size, the feeling of insecurity, self-conscious, or uncomfortable within your own skin. A positive body image reflects a true image of your shape and size, the feeling of being comfortable and confident in your skin. It is also accepting the uniqueness of your body without spending time concerned about weight or counting calories. (“What is Body Image”, …show more content…
In the video Dove - Onslaught, the beginning pictures a young girl between 6-8 years of age. From there, the different banners and visuals within cities are displayed of promotional advertisements. Quickly, the benefits of supplements and beauty products are shown, showing a girl standing on a scale losing weight. Also, shown is a woman eating salads and exercising. Lastly, there are demonstrations of breast implants, liposuction, and other medical procedures to enhance physical appearance. At the end of the video, a powerful message is shown, “Talk to your daughter before the beauty industry does.” (Squishy, 2008)
Dove, a company within the beauty industry has gone above and beyond speaking to women and children about real beauty. In September 2004, Dove created a campaign called, “The Dove Campaign for Real Beauty.” Dove has concluded after research we need to widen the definition of beauty because it has become unattainable. (“The Dove® Campaign for Real Beauty”, n.d.) Since 2004, Dove has continued to take strides in raising women and children’s self-esteem, confidence, and widening the definition of beauty. The company continues to create campaigns to encourage a positive direction in body

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