Obtained by the use of photoshop, and camera lighting images become unrealistically perfect, and leave audiences trying to strive for these standards. In the advertisement this message is conveyed with use of the little girl looking down at the scale. Creating a very strong image of the pressures present on females to measure up to standards of beauty and touching on the standards of weight. This standard is even promoted by health professionals through the use of height and weight charts and society’s obsession with a specific numbers on the scale. This does not promote being happy and healthy with a positive body image but rather encourages a negative one. How many times a week do you weigh in ? Is society built around a “perfect” number on the scale? These questions begin to to show just how many standards their are for the body. In addition, cultural standards are shown through the scale, emphasizing how weighing yourself is seen as the norm. This image as a whole can also represent historically women's pressures to hold up to society standards for the body.Finally one might ask, are scales a threat to our happiness and mental
Obtained by the use of photoshop, and camera lighting images become unrealistically perfect, and leave audiences trying to strive for these standards. In the advertisement this message is conveyed with use of the little girl looking down at the scale. Creating a very strong image of the pressures present on females to measure up to standards of beauty and touching on the standards of weight. This standard is even promoted by health professionals through the use of height and weight charts and society’s obsession with a specific numbers on the scale. This does not promote being happy and healthy with a positive body image but rather encourages a negative one. How many times a week do you weigh in ? Is society built around a “perfect” number on the scale? These questions begin to to show just how many standards their are for the body. In addition, cultural standards are shown through the scale, emphasizing how weighing yourself is seen as the norm. This image as a whole can also represent historically women's pressures to hold up to society standards for the body.Finally one might ask, are scales a threat to our happiness and mental