Dove is a personal care brand that women and men all over the world have heard of. Starting in 2004, Dove began associating itself with the idea of “real beauty”, encouraging women to feel confident in the skin that they are in. Women have been touched by Dove’s campaign, others have been enraged. Dove’s Campaign for Real Beauty has evolved over the years, beginning with billboards and now utilizing videos and social media mediums to connect with and empower women.
The Dove company has been promising to make women beautiful since 1995. In 2004, they changed their approach; encouraging women to embrace their natural beauty and show them that other women also lack self-confidence. The popularity of the idolism of celebrities and the beginnings …show more content…
Growing up, YouTube videos have been present in almost all young American lives. YouTube videos can make you think, laugh, cry, give information, and even inspire you. Since the launch of their Campaign for Real Beauty, Dove has utilized pathos to emotionally impact women and help them to realize their own beauty. Perhaps the most impactful element of the Campaign for Real Beauty are the short films released by Dove. Dove has released numerous videos aiming to boost the confidence of women and show them that beauty is within us all and that the way we see ourselves is not how others view us, reaching millions of viewers. Dove has also tackled the subject of photoshop, creating a video showing the photoshop of a woman into a virtually unrecognizable version of herself. Dove has taken notice of the unreasonable standards women have been put up against for decades. As Dove states on its website, “we're so bombarded by unattainable standards of beauty – in magazines, TV, advertisements, on social media – that we undervalue the true beauty in ourselves” (Dove). Dove is working to boost the self-esteem of women and show them that they are not alone in feeling unappreciated. The many short films released by Dove engage women emotionally, presenting to them real women whom they can relate to. Dove’s YouTube channel is full of Real Beauty campaign videos and advertisement videos for …show more content…
Consequently, Dove is under the assumption that most women do not think of themselves as attractive. Dove writes of a video included in its campaign, “We want the film to continue to inspire every single one of the 80% of women who feel anxious about how they look to reconsider their view of their own beauty” (Dove). Dove utilizes logos through statistics to convince women that they are not alone in their lack of confidence in their looks. Dove targets the women that do not have the confidence to call themselves beautiful and is attempting to show them that they are in fact beautiful despite their flaws. Dove repeatedly utilizes logos through statistical information to validate their cause and convince women that others feel the same. Another example of Dove’s use of logos, “the percentage of women who would describe themselves as beautiful is just 4% globally” (Dove). Though Dove is citing a statistic, the source of the statistic is not revealed, jeopardizing the credibility of the information. However, as a woman, it is difficult to deny the credibility of Dove’s statistics and
The Dove company has been promising to make women beautiful since 1995. In 2004, they changed their approach; encouraging women to embrace their natural beauty and show them that other women also lack self-confidence. The popularity of the idolism of celebrities and the beginnings …show more content…
Growing up, YouTube videos have been present in almost all young American lives. YouTube videos can make you think, laugh, cry, give information, and even inspire you. Since the launch of their Campaign for Real Beauty, Dove has utilized pathos to emotionally impact women and help them to realize their own beauty. Perhaps the most impactful element of the Campaign for Real Beauty are the short films released by Dove. Dove has released numerous videos aiming to boost the confidence of women and show them that beauty is within us all and that the way we see ourselves is not how others view us, reaching millions of viewers. Dove has also tackled the subject of photoshop, creating a video showing the photoshop of a woman into a virtually unrecognizable version of herself. Dove has taken notice of the unreasonable standards women have been put up against for decades. As Dove states on its website, “we're so bombarded by unattainable standards of beauty – in magazines, TV, advertisements, on social media – that we undervalue the true beauty in ourselves” (Dove). Dove is working to boost the self-esteem of women and show them that they are not alone in feeling unappreciated. The many short films released by Dove engage women emotionally, presenting to them real women whom they can relate to. Dove’s YouTube channel is full of Real Beauty campaign videos and advertisement videos for …show more content…
Consequently, Dove is under the assumption that most women do not think of themselves as attractive. Dove writes of a video included in its campaign, “We want the film to continue to inspire every single one of the 80% of women who feel anxious about how they look to reconsider their view of their own beauty” (Dove). Dove utilizes logos through statistics to convince women that they are not alone in their lack of confidence in their looks. Dove targets the women that do not have the confidence to call themselves beautiful and is attempting to show them that they are in fact beautiful despite their flaws. Dove repeatedly utilizes logos through statistical information to validate their cause and convince women that others feel the same. Another example of Dove’s use of logos, “the percentage of women who would describe themselves as beautiful is just 4% globally” (Dove). Though Dove is citing a statistic, the source of the statistic is not revealed, jeopardizing the credibility of the information. However, as a woman, it is difficult to deny the credibility of Dove’s statistics and