Mcdonalds On The Go Coffee Commercial Analysis

With the amount of information, consumers are bombarded with each day, it’s getting harder and harder for companies to make their commercials and advertisements stand out from the rest, and in return convince their target audience to buy their product. A Marker’s main task is to make an emotional connection with their target audience; “people will pay more attention to a humorous commercial than a factual, opening themselves up to be influenced.” (Levitt, 2017). Plain coffee is fast becoming a thing of the past, and that’s what McDonald's spoofs in their new McCafe commercial that aired in the UK earlier this year. The “McDonalds: Shops” ad targets on-the-go coffee consumers through humorous narrative, upbeat music, and simple language to make an emotional and logical appeal.
“The best products to sell using humor tend to be those that consumers have to think the least about” (Levitt, 2017) and that’s what McDonalds did in their new ad. The commercial follows a diverse range of on-the-go coffee consumer all on the search for the same thing; a simple cup of coffee. The commercial is shot from the point of the …show more content…
“The right song or musical soundtrack to an ad can increase attention, enhance emotional response, and influence intention to buy” (Naish, 2014). The upbeat, jazzy notes used in the song featured, creates a playful tone which can help put viewers in a happy or positive mood while watching the commercial. The ad is capitalizing on a long practiced advertising concept of association; “whenever we see an image of people having a good time, we automatically associate their desirable state with the product they’re using.” (Lasquite). If the viewers start to feel happy while watching the commercial, over time they will subconsciously connect the feelings of happy and carefree with McCafe and their