Ad Analysis Questions
1. Starbucks is selling their Pike Place Roast coffee and the idea that they express is their coffee is to make and saves a lot of time. The consumer would be able to interpret this message through the image of the hand mixing the coffee together. Another example, shown on the ad was the Keurig product. The consumer could assume that a Keurig machine is a fast and easy way to make coffee, supporting the idea of fast and easy.
2. In general, Starbucks is trying to market to busy working adults because they are the common age group for coffee consumption. They market towards adults because they probably don’t have time to wait in line at Starbucks and they are need something that is simple while maintaining the same …show more content…
The ad is creating a sense of happiness, thirst, and warmth in the consumer’s mind. These elements can be seen through the images and words placement on the ad. For example, the big picture of the coffee mug reminds the consumer of the warmth and the taste of coffee. It evokes the consumer to crave for a cup of coffee. In addition, Starbucks creates a positive connotation on the ad making the consumer feel happy for their cup of coffee.
4. In the ad, Starbucks uses a couple of stereotypical phrases to make the product sound wholesome and natural. They use phrases like “ethically sourced”, “artfully blended”, and “masterfully roasted” to make the consumer feel that their coffee has was natural , fresh from the source, and rich in flavor. In addition, they use other phrases like “always rich and full of flavor” and “our place or yours” to further convince the consumer to think that the coffee will be met to the stores’ standard.
5. Starbucks uses shades of dark brown colors in the background to help coffee mug stand out and to help the consumer think of coffee. Additionally, they put a Starbucks logo at the top of the page to help the consumer realize it is a household brand and that they should buy it because of their popularity and
1. Starbucks is selling their Pike Place Roast coffee and the idea that they express is their coffee is to make and saves a lot of time. The consumer would be able to interpret this message through the image of the hand mixing the coffee together. Another example, shown on the ad was the Keurig product. The consumer could assume that a Keurig machine is a fast and easy way to make coffee, supporting the idea of fast and easy.
2. In general, Starbucks is trying to market to busy working adults because they are the common age group for coffee consumption. They market towards adults because they probably don’t have time to wait in line at Starbucks and they are need something that is simple while maintaining the same …show more content…
The ad is creating a sense of happiness, thirst, and warmth in the consumer’s mind. These elements can be seen through the images and words placement on the ad. For example, the big picture of the coffee mug reminds the consumer of the warmth and the taste of coffee. It evokes the consumer to crave for a cup of coffee. In addition, Starbucks creates a positive connotation on the ad making the consumer feel happy for their cup of coffee.
4. In the ad, Starbucks uses a couple of stereotypical phrases to make the product sound wholesome and natural. They use phrases like “ethically sourced”, “artfully blended”, and “masterfully roasted” to make the consumer feel that their coffee has was natural , fresh from the source, and rich in flavor. In addition, they use other phrases like “always rich and full of flavor” and “our place or yours” to further convince the consumer to think that the coffee will be met to the stores’ standard.
5. Starbucks uses shades of dark brown colors in the background to help coffee mug stand out and to help the consumer think of coffee. Additionally, they put a Starbucks logo at the top of the page to help the consumer realize it is a household brand and that they should buy it because of their popularity and