Ba Da Ba Ba Bah, I’m Lovin’ It In 1979, McDonald’s first Happy Meal® came out, and in 1983, the company introduced the chicken McNugget. The company behind the 2016 McDonald’s McNugget commercial is the Leo Burnett Chicago advertising company. They are known for their approach that “creativity has the power to transform human behavior…it’s not about advertising or brand propositions or selling products. It’s about people and purpose” (“HumanKind- Our”). The McDonald’s McNugget commercial, presented during the 2016 Summer Olympics, effectively uses pathos to connect with parents who want the best for their kids, while also using logos to present facts on why McNuggets are now better than ever.
The 2016 McDonald’s McNugget commercial opens with a split screen showing a little boy living in the past and a little girl living in the present. Throughout the commercial the little boy and girl are in similar situations-alone and …show more content…
The Leo Burnett Chicago advertising company was smart when creating this commercial because the viewer can watch this commercial many different times and notice different things each time. For example, when watching this commercial for the first time, the viewer may not understand the relationship between the little boy and girl until the end. So, they are focused on trying figure out the relationship throughout the commercial. But when watching it for the second time, the viewer is able to watch the little boy’s facial expressions closely and see his constant worry about the well-being of the little girl, since she is his future daughter. As a viewer watching the commercial for the first time, I thought the commercial was adorable. But, after watching it a second time, I noticed the little boy’s expressions towards his future daughter and it became not just adorable but inspiring and
The 2016 McDonald’s McNugget commercial opens with a split screen showing a little boy living in the past and a little girl living in the present. Throughout the commercial the little boy and girl are in similar situations-alone and …show more content…
The Leo Burnett Chicago advertising company was smart when creating this commercial because the viewer can watch this commercial many different times and notice different things each time. For example, when watching this commercial for the first time, the viewer may not understand the relationship between the little boy and girl until the end. So, they are focused on trying figure out the relationship throughout the commercial. But when watching it for the second time, the viewer is able to watch the little boy’s facial expressions closely and see his constant worry about the well-being of the little girl, since she is his future daughter. As a viewer watching the commercial for the first time, I thought the commercial was adorable. But, after watching it a second time, I noticed the little boy’s expressions towards his future daughter and it became not just adorable but inspiring and