Mcdonald's Benchmarking Analysis

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Introduction:
McDonald’s is one of the largest and most popular, franchise based fast food restaurant companies in the United States and the world. Their core menu items include Beef Hamburgers, Cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their recently introduced breakfast sandwich: the Egg McMuffin.
Over the years, McDonald's has spanned its operations to more than 32,000 branches, serving in 117 countries. More than 75% of McDonald's restaurants globally are owned and operated by independent franchise owners.
McDonald's has numerous moral and social responsibility guidelines in place implemented throughout their independently owned and franchised business. These policies
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Competitive benchmarking is used by McDonald’s which solely meant to compete with direct competitors. This type of benchmarking is being performed outwardly, its objective is to compare organizations in the same markets that have competing products, services or work processes. For instance, McDonald's compete with Burger King. Through this strategy, it can compare related companies’ performance. With this key competitor, information is not easy to acquire. Public domain information is the most accessible.
Continuous improvement. To comply with CI, McDonald’s has enhanced their products quality. Such as developing and improving ingredients and nutrients of their food stuff. For food allergies, McDonald’s gathered all allergen information into the gradient system. Also, as per the nutrition information of McDonald’s, their products are derived from testing conducted in qualified research centers, published resources or from information provided from McDonald's suppliers. It's based on standard product formations and serving sizes. (UKEssays,
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(SearchCIO, 2017)

Focus on People rather than processes:
In traditional quality management, the focus is internal, whereas in Total Quality Management, the focus is peripheral. This means in traditional management, the emphasis is on the idea of "doing the best we can". Whereas, in TQM, the concentration is on the customer, who may demand more than what the company believes of itself. In TQM, the customer is the ultimate quality control checker. (Bizfluent, 2017)

Monetary and non-monetary benefits:
There are several financial and work culture benefits TQM brings to the organization. Few are mentioned below:
• Cost reduction. When implemented consistently over time, TQM can decrease costs throughout the company, especially in the areas of scrap, rework, field service, and warranty cost reduction. Since these savings flow straight through to bottom-line earnings without any extra costs being incurred, so the companies experience an astonishing increase in

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