Rhetorical Analysis Of Mcdonald's

The term “advertising” or “ad”, is a business in trying to persuade people into buying products and services from the producer; rhetoric is the art of persuasion. These two types of persuasions are creating a strategy that a lot of companies in society today are using. One of the most famous companies that is using it is McDonald's. McDonald's is one of the most popular fast food companies in the world. It is known for its french fries and hamburgers. Its primary goal is to serve food with proper standards and ensure customer satisfaction. McDonald's has highly achieved sales of products and services through advertising. McDonald's uses emotions, logic, trust, credibility and visual images. All of these different methods contain rhetoric to persuade the consumers into …show more content…
When companies follow a rhetorical strategy, they can successfully achieve higher rates of sale.
To begin, McDonald’s appeals to the people with both words and images by playing with their emotions. McDonald's uses the slogan in the product called “Happy meal” as a way to persuade young children. It is named "Happy meal" because it is targeted for children. In an article posted in Times “Why not create a meal just for kids?” McDonald’s intends to create a bond with a child, letting them feel that the company cares about them (Webley). This gives readers an impression that McDonald's is able to provoke emotions with a child. In other words, McDonald's creates this as an allusion to children in a point to make the people believe that the company cares about the child. Individuals perceive McDonald’s as a company that is not only caring about