Mcdonald's vs Burger King Essay

1227 Words Sep 27th, 2010 5 Pages
For years, McDonald’s and Burger King (BK) have been the world’s two largest and most successful fast food chains. Both have battled out all these years over their operational differences which form the core of their corporate culture. The “Doing It All For You” (McDonald’s) vs. “Having It Your Way” (BK’s) stems from their respective production methods. McDonald’s “Made to Stock” vs. BK’s “Made to Order” also originate from the differences in their respective processes.
Exhibits 1 and 2 show the Process Flow Diagrams (PFDs) of McDonald’s and BK respectively. Exhibit 3 provides a detailed comparative analysis of the PFDs of these two fast food chains. The main operational difference between McDonald’s and BK is that McDonald’s cooks their
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Moreover, BK calls for local supplies of milk/buns 3-4 times a week indicating fewer inventories compared to once a week by McDonald’s.
The operational difference also reflects on the corporate culture. Batch Process requires that workers maintain a sense of teamwork, especially during busy periods. Speed becomes a key element and it requires the workers to be motivated and willing to help. At BK where the broiler paces the process (one burger comes out at 8/minute), there is not much teamwork required. Hence, McDonald’s gives better motivational and non-salary rewards. McDonald’s also spends around 2.2% higher than BK on the salaries of their workers which include incentives.
A major similarity between the two corporations is their effort to deskill the process (minimize human intervention). McDonald’s deskill at assembly process (automated dispensers) whereas BK aims at deskilling at the cooking phase by machine based broiler. Both are extremely customer centric which can be gauged from their tag lines – “Doing it all for you” vs. “Having it your way”. The other processes – hiring, counter, drive-through, and fry products (fries, etc) are also mostly similar barring few exceptions. At McDonald’s, the counter specialist takes payment after assembling the order. In BK, the counter specialist takes the payment and then starts assembling the order. The information flow is also different. BK counter specialists use microphones

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