Who Is Mcdonald's?

Improved Essays
Mc. Donald’s can be found in 118 different countries. Its revenue is twice as much as Burger King. They capitalize on their reputation of having inexpensive food that has a consistent taste with quality and quick service that is familiar to all. They pride their company on their desire to keep a clean environment despite the location. In the late 1900’s Mc. Donald’s began to see a shift in the fast industry. They began to have less control of the market because of stores such as Starbucks, Cosi and Panera Bread. These companies came by storm threaten to take the number two spot of the most recognizable symbols in fast food the golden M. They also began to drift consumers ' attention because of the healthy menu option they were unable to provide …show more content…
For example, if you were in France they would create a French theme restaurant. Since 1997- 2007 they have seen more than 57 locations in 16 cites be established. They invested $120 million in over 100 store remodels. In 2002 the company felt was though they had fallen off their marketing presences they decided to change their logo to “I am loving” in Lou of staying fresh and visible. They also decide to try to regain their consumers once again. They have embraced the “better for your menus”. They incorporated salad as well as sandwiches, apples and a lot healthier options at an affordable price. Despite economic challenges 2007-2009 they held their number 2 spot in the top 30 Dow. In 2015 they planned to invest 1.4 billion dollars in 14,000 restaurants creating a more modern environment that consumers want to stay longer and spend more. Some key elements in McDonald’s global marketing strategy are redesigning and readjusting the person prospective in certain areas. They want the locals to feel a part of that location so they try to incorporate deign styles that make the consumer feel at home not in an American fast food place. In Asia because of their strong view of no beef they have adjusted to marketing local options. Some of which are more chicken based such as the Mahajan Mac in India. They have also taken on a …show more content…
They expanded their brand everywhere, I mean malls, train stations even in stores such Macys. Price is important meal prices and an area means or an average income. Cheaper prices attract families and students so if the price is right people are bond to come. Promotion and Advertising is a strong part of how they keep their power. They are everywhere YouTube, Instagram Facebook. They followed and watched by millions and they make sure they promote all new items heavily. People McDonald’s cares for its employees, and its customers. In France, they communicate a lot through the TV spot about their career opportunities. McDonald’s has a reputation around the world for always being sensitive to local issues and mentalities. This goes from the religion to the food they do and do not eat. They watch what they advertise on TV to not offer and push locals away. According to the staff director for international human resources in Central Europe, “One of our guiding principles is that our restaurants should always be a reflection of the communities they serve.” I feel they can’t go anywhere without some negative action because people are afraid of change and losing control. Wither it be control of culture or control of people anything new

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