In a Capitalistic Society that rooted from the several advances of the industrial revolution in the 19th century, Consumerism in America took on a new significance. With a market that was soon to be flooded with laborers from around the world looking for work, these people became the new target demographic of Corporations trying to sell products for low prices. One of the many industries that became involved in this new endeavor was the food industry. The first nationally recognized food chain that served a vast majority of Americans with their products was Mcdonald’s. Soon after the Mcdonald’s chain started to gain popularity across America, a new platform for advertisements that would appeal to the masses emerged. The specific rhetoric of Mcdonald’s advertisements will be examined later on, but what is important to remember is that food corporations were given an opportunity to …show more content…
Putting it differently, taking the history of the company into consideration is always an important factor to remember when viewing advertisements. As discussed before, Mcdonald’s is one of the earliest chain restaurants that started the trend of the mass production of food. Being that they have been around for quite some time, and over the years the way that they have advertised their products has shifted due to complications. Over the company’s 70 year lifespan, Mcdonald’s has endured several lawsuits pertaining to the health and safety regulations, advertisements, labor issues, etc. Some interesting cases to check out are Liebeck v Mcdonald 's and the Coalition of the Immokalee workers. Having background knowledge of these companies that produce the ads is the same notion of wanting to know the background of the artist who made a work of art in a museum in order for better