How much does an advertisement effect your thoughts on a product? This advertisement for McDonald’s fish filet sandwich shows a fish bowl shaped like a square fish filet sandwich. The coloring is all light blue and inside the fish bowl is a bright gold fish. At the top of the advertisement is the words “Filet-O-Fish”, with the McDonalds logo at the bottom. The light coloring was used to depict freshness. A gold fish was also used inside the bowl, does that mean they are service gold fish sandwiches? In addition to them trying to advertise freshness they use a square piece of meat as the shape of the fish bowl that is supposedly the fish filet. McDonalds wants people to believe their fish is fresh but they aren't doing a very good job at it.
