Brand Loyalty Of Chick-Fil-A

Have you ever been to Chick- Fil- A (CFA) and became in complete awe of their phenomenal service that lured you back for a second visit, then another 10, 15, 20 visits? On the contrary, have you been to another restaurant that has sub- par service and claim you are never returning as a customer? In this paper, I will discuss brand loyalty of Chick- Fil- A. What is brand loyalty? Brand loyalty can be termed as a customer purchasing various products from the same brand consistently rather than switching to another brand or competitor (Richardson, 2013). Brand loyalty is what keeps businesses alive. Today, the main goal of businesses is to keeping customers happy, keep them coming back, and to also attract new customers. With that said, there …show more content…
Much of my paternal side of the family was in the McDonalds’ business from my aunt being the VP and Chief Diversity officer of the corporation to others being franchisee owners. From watching them, I could see the time and effort they put into retaining customers. One of my aunts never allowed us to bring any other restaurant to her house. She believed that if we were going to eat at a fast food restaurant, the restaurant of choice should be McDonalds. Again, they made sure to teach us how fast food establishments marketed certain items and how to acquire brand loyalty, especially since they wanted me to continue the legacy. With a family legacy of McDonalds owners, I lost respect for the company as I became older and started eating at restaurants, such as Chick- Fil- A. Chick- fil- A valued each customer and made it a point to talk with each customer. They also operated in a steady manner while providing quality food. There are many more things that I can talk about Chick- fil- A, that I believe has penned them as one of the top restaurants and competitors in brand loyalty. This is even after they are closed on Sundays, which pleases many especially …show more content…
Brand loyalty marketing might include membership cards. One can use registered plastic cards that a loyal customer use to pay for goods and services, give them the codes for product promotion, or use a point system where points are redeemed for addition products, or even use smartphones to download the app where you can receive coupons and enroll in percentage discount programs. This type of a reward program keeps customers coming back to your business. A year ago, I received a card from CFA that offered one free item per month with the card present. This allowed me to try items that I normally wouldn’t purchase. If I liked the item, I would continue to purchase the item. Brand loyalty has thus been