Marketing to youth is a common but complex strategy advertisers use to get profit money. I will explain to you 3 things they do, such as ads on websites, the multiple techniques they use, and ads in school.
To begin with, advertisers put ads on websites like Webkinz. In the articled titled “Marketing to kids…” the passage says “But each day she clicked it, and answered three questions, earning a virtual lime-green dresser and a bulletin board for the rooms she created online for her Webkinz.” This means that the site is getting kids to watch ads and answer questions for virtual things like dressers and bulletin boards. Another detail is that the author states “We know that children under 8 have no ability to distinguish between truth and advertising.” This shows that kids under the age of eight won’t know when they’re being lied to by advertisements like on the Webkinz website. Lastly, the same article states “On the log-in screen, an ad flashed for BabyPictureMaker.com, which nudges consumers to download pictures of two people - promising to send back a picture of what their baby would look like.” This evidence expresses that on a website for kids, an ad that was not for them was shown. …show more content…
In article I’ve read, the author stated that on cereal boxes the characters would look down at the kids, which means they designed the cereal box to look at the kids directly. In the same article, the author says that when the character did look down at the children, it made them feel better and buy it. This proves that kids felt better when the character looked down at them, and they bought it, giving the company more money. A technique advertisers use is called testimonial. Advertisers put popular kids shows, like SpongeBob SquarePants, on things like mac n’ cheese boxes to get kids to buy them. This evidence shows that advertisers will use popular kids role models for children to buy their
To begin with, advertisers put ads on websites like Webkinz. In the articled titled “Marketing to kids…” the passage says “But each day she clicked it, and answered three questions, earning a virtual lime-green dresser and a bulletin board for the rooms she created online for her Webkinz.” This means that the site is getting kids to watch ads and answer questions for virtual things like dressers and bulletin boards. Another detail is that the author states “We know that children under 8 have no ability to distinguish between truth and advertising.” This shows that kids under the age of eight won’t know when they’re being lied to by advertisements like on the Webkinz website. Lastly, the same article states “On the log-in screen, an ad flashed for BabyPictureMaker.com, which nudges consumers to download pictures of two people - promising to send back a picture of what their baby would look like.” This evidence expresses that on a website for kids, an ad that was not for them was shown. …show more content…
In article I’ve read, the author stated that on cereal boxes the characters would look down at the kids, which means they designed the cereal box to look at the kids directly. In the same article, the author says that when the character did look down at the children, it made them feel better and buy it. This proves that kids felt better when the character looked down at them, and they bought it, giving the company more money. A technique advertisers use is called testimonial. Advertisers put popular kids shows, like SpongeBob SquarePants, on things like mac n’ cheese boxes to get kids to buy them. This evidence shows that advertisers will use popular kids role models for children to buy their