Can T Buy My Love By Jean Kilbourne

In the advertising industry there are numerous schemes and strategies to increase the sale of products in stores, magazines, television and even on the radio. Unfortunately, advertisers do not simply stick to selling to adults, they too target innocent children. They become the perfect target as advertisers take advantage of child vulnerability and the lack of knowledge, to convince them they need or want the product. As Jean Kilbourne states in the extract from her book Can't Buy My Love How Advertising Changes the Way We Think and Feel , “ Not only are children influencing a lot of spending in the present, they are developing brand loyalty and the beginnings of an addiction to consumption that will serve corporations well in the future.” Many individuals grow up and their love for a specific brand follows. The perfect example of loyalty goes to the Disney Corporation, they have an extreme number of followers …show more content…
According to Globalissues.org, children hold enormous purchasing power, both directly and indirectly. Indirectly as they persuade and influence parents' purchases totaling over $130-670 billion a year. Growing up, there existed countless commercials that showed the latest toys or toy catalogs would arrive at the house when the season of gift giving approached. The toy industry presented the public with new toys every year with characters from their most popular children shows. Companies would promote their brand by furnishing samples and prizes that had their logo attached, such as frisbees, balls, keychains and much more. As a child, my favorite cartoon characters were the Rugrats, Mickey Mouse, Tinker Bell, and Tweety. I possessed a good amount of