The Myth Of Choice: How Junk Food Marketers Target Our Children

Do you know how many advertisements the average American child is exposed to in a year? Advertising has been around forever but the advertising to youth has increased greatly. How do Advertisers deliberately target youth? Advertisers deliberately target youth by using specific techniques and placement because youth has great spending power.
Advertisers target youth be using specific techniques to hook or catch the consumer's attention. To start off, in The Myth of Choice: How Junk-Food Marketers Target Our Children, Anna Lappé mentions that marketers use colors and characters that youth will respond to. These cleverly designed ads are made by hired advertising experts to use specific colors and/or characters that are popular at the time. Moreover, according to the Springboard textbook advertisers use different …show more content…
For instance, in “Facts About Marketing to Children” says that the American child aged four to seven-teen will ask their parents for a product an average of nine times until their parent finally gives in. This means that children will nag their parents for a product or money for a product because the ad they saw made them want that product that bad. To add on to, the “Facts About Marketing to Children” survey also explains that more than 10 percent of twelve to thirteen year olds admitted to nagging their parents over fifty times for a product. This is an example of youth’s spending power because they will nag and nag and won't drop it forever. This is supposed to make them either get the product or get the money for the product. In addition, The “Facts About Marketing to Children” survey says that half of the children they surveyed said that buying a certain product makes them feel better about themselves. This feeling they get will most likely persuade them to make more purchases. Finally, advertisers aim their ads at youth because youth has great spending