Lawn Mower Marketing Strategy

Marketing my new product I need to first make sure I understand the target market I want to market my lawn mower towards. I want to focus on buyers who have a greater interest in my product and ones that I can achieve value from. There are four steps in a customer driven marketing strategy and that is segmenting, targeting, differentiating, and positioning. The first step I need to do is find out who I will serve. That is by market segmentation and diving my desired market into smaller segments to fit my customer’s needs. Market segmentation is divided up into four categories; geographic, demographic, psychographic, and behavioral. In geographic terms I need my customers to be in countries that are developed. They would be in urban neighborhoods with a dense …show more content…
I can thoroughly position myself so I can cater to their needs and wants and better sell my product. The third and fourth step in my marketing strategy would be differentiating and positioning. I have to ask myself how I will create differentiated values from my segment and the way my product is defined by my consumers. The differentiation and positioning strategy is very important. I have to make sure my lawn mower stands out and is offering the best quality and service to my customers. I want to have a competitive advantage over the other products and differentiate myself on its performance and design. My overall positioning strategy would be more for same. It will provide the best service but at a comparable quality than my competitors. This strategy is the best because I can do the same thing just as well or even better than my consumers. They will know my mower can get the job done but at a lower and better price. Overall, I think my target strategy will give me a competitive advantage over my competitors. I have chosen a suitable segment and target position for my