An integrated marketing strategy is crucial to the success of all retailers. REI and Cabela’s are no exceptions. Both companies understand the importance of the customer as their number one priority. Both companies apply tremendous amounts of resources to capture new customers and serve their existing customers. When it comes to serving customer needs, few strategies are more effective than an integrated marketing strategy. A strategy, that takes into account the four P’s, namely product, place, price, and promotion.
Product in marketing is concerned with variety, quality, design, features, and brand name. Both REI and Cabela’s carries a wide range of products, which consist of both private label and well known brands. Both companies …show more content…
It impact extends to both the company and the customer. For companies it determines profit and for customers it is a major driver in their purchasing decision. When companies are unable to drop prices, they often offer other incentives. REI and Cabela’s both offer cashback rewards on store branded credit cards. REI has the most compelling business case by offering co-op members dividend payments on select purchases.
Communicating product value, before and after the sale, is critical for any retailer. REI and Cabela’s accomplish this by creating communities around their stores and online presence to engage with customers on a personal level. These communities also aim to inspire customers to participate in an outdoor lifestyle, which these companies can help realize through their product offerings.
An integrated marketing strategy, as implemented by REI and Cabela’s does not guarantee success, but when it is executed well, as in their cases, it will positions a company well on road to success. The importance of a marketing strategy has little to do with the will of the company executing the strategy. What is important is that it caters to the desires of its target customers, for if it does not, then those customers will find a company that
Product in marketing is concerned with variety, quality, design, features, and brand name. Both REI and Cabela’s carries a wide range of products, which consist of both private label and well known brands. Both companies …show more content…
It impact extends to both the company and the customer. For companies it determines profit and for customers it is a major driver in their purchasing decision. When companies are unable to drop prices, they often offer other incentives. REI and Cabela’s both offer cashback rewards on store branded credit cards. REI has the most compelling business case by offering co-op members dividend payments on select purchases.
Communicating product value, before and after the sale, is critical for any retailer. REI and Cabela’s accomplish this by creating communities around their stores and online presence to engage with customers on a personal level. These communities also aim to inspire customers to participate in an outdoor lifestyle, which these companies can help realize through their product offerings.
An integrated marketing strategy, as implemented by REI and Cabela’s does not guarantee success, but when it is executed well, as in their cases, it will positions a company well on road to success. The importance of a marketing strategy has little to do with the will of the company executing the strategy. What is important is that it caters to the desires of its target customers, for if it does not, then those customers will find a company that