Case Study Bass Pro Shop

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Case analysis#2 Bass Pro Shop is a retailer of hunting, fishing, camping, and related outdoor recreation merchandise. It targets the customers who enthusiastic in outdoor activities, providing them the best, suitable gears to take the challenges under the nature environment. Also, the Bass Pro Shop is approved by National Audubon Society, where providing and selling the authorize gear to all of the customers. In the marketing aspect, Bass Pro Shop’s positioning can be explained though the 4P’s concept, price, promotion, place, product. In the place sector, Bass Pro Shop’s store mainly located in the United States. Therefore, to reduce the unnecessary operation and advertising cost, Bass Pro Shop chose to limit their store location within …show more content…
They understand their positioning and mainly focused their product on outdoor activity’s gear, such as for hunting or camping. I believe that the positioning benefits the company to clarify their target market and customers. For example, Bass Pro Shop offers the camp tent or sleeping bag targeting the outdoor activity’s lover, which rarely found in other sport equipment store. As a result, if people are interested in getting the outdoor activity’s gear, they might tend to visit Bass Pro Shop rather than their competitor. Also, Bass Pro Shop provides the reviews of various products on their website, for their customers to review and select the best deal. I believe that the review function can deliver the customer with a better shopping experience, which increase their incentive to visit Bass Pro Shop during next …show more content…
Bass Pro Shop identify themselves as the outdoor activities gear shop and targeting their customers as the outdoor activity’s lover. I believe that the process benefits the company to be capable provide more appropriate product towards their customers and giving them the best shopping experience. I believe that the positioning can benefit the company choosing more suitable product and targeting their customers

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