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With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
• single-segment concentration
• product specialization
• market specialization
• selective specialization
12. Company X's principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service. This type of analysis allows them to identify ways to build on relative strengths and avoid dependence on capabilities at which the other firm excels.
• Disaggregating
• Benchmarking
• Past performance comparison
• Industry comparison
13. The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles of persons in the firm’s external environment, as developed from cultural, ecological, demographic, religious, educational, and ethnic conditioning.
• Political …show more content…
Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
• Explain the rules and regulations laid out by governmental agencies to protect the environment.
• Focus on the efforts and costs incurred by the company to bring these "green" products to consumers.
• Emphasize benefits to the consumer rather than environmental benefits.
• Demonstrate that the products will benefit both customers and the society in the long-term.
21. When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves
• vertical diversification
• concentric diversification
• horizontal integration
• concentrated growth
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22. These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.
• Economic
• single-segment concentration
• product specialization
• market specialization
• selective specialization
12. Company X's principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service. This type of analysis allows them to identify ways to build on relative strengths and avoid dependence on capabilities at which the other firm excels.
• Disaggregating
• Benchmarking
• Past performance comparison
• Industry comparison
13. The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles of persons in the firm’s external environment, as developed from cultural, ecological, demographic, religious, educational, and ethnic conditioning.
• Political …show more content…
Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
• Explain the rules and regulations laid out by governmental agencies to protect the environment.
• Focus on the efforts and costs incurred by the company to bring these "green" products to consumers.
• Emphasize benefits to the consumer rather than environmental benefits.
• Demonstrate that the products will benefit both customers and the society in the long-term.
21. When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves
• vertical diversification
• concentric diversification
• horizontal integration
• concentrated growth
Want to download the Capstone..?? Click STR 581 Week 6 Capstone 3
22. These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.
• Economic