Essay about Marketing Strategies For Marketing Opportunities

2153 Words 9 Pages
Do you know what it takes to satisfy marketing opportunities? There are a few, but many ways to satisfy marketing opportunities (KERIN, HARTLEY, 290-538). To satisfy marketing opportunities one must develop new products and services, manage successful products, services, and brands, advertise, create sales promotions and public relations and use social media and mobile marketing to connect with consumers. First, what is marketing? Marketing is the activity, set of instructions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (KERIN, HARTLEY,5). When it comes to marketing we are incorporated into marketing decisions every day and at times do not realize it. Marketing is the occupation of advertising, promoting, and selling products or services. Marketing can affect multiple things, whether it is individuals, different organizations, industries and different countries. We as consumers buy and sell things every day, so everyone has some knowledge on marketing if they are aware of it or not. A marketer is a person whose duties include the identification of the goods and services on behalf of a company (KERIN, HARTLEY, 10).
So what is a product and service? “A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value (KERIN, HARTLEY, 266).” A…

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