Marketing Information Report Of Mcdonalds Essay example

723 Words Jun 14th, 2016 3 Pages
Task 2

(1)Marketing Information report


McDonalds is one of the best known brands in the world. Branding develops a character for an organisation, product or service. The brand image represents how customers view the organisation. McDonalds use many communication methods like advertisings and promotions to attract customers and give discounts as well. Moreover, McDonalds faces many competitions from other businesses such as Burger King.

Information resources:

Marketing research It is the process where organisation needs to check the consumer’s suggestion by collecting data. McDonalds is the globe largest chain of fast food restaurants and serving nearly 58 million customers daily. It was started by two brothers Dick and Mac McDonald in San Bernardino, California in 1940. McDonald’s restaurants are establishing in more than 119 countries and territories around the world and serve almost 47 million customers every day. McDonalds have other restaurant brands like Piles cafe and has minority stake in a manager. Moreover, the mission statement of McDonald is: we serve people with good quality food, fast and low cost. McDonalds mostly target the young people to achieve goals and objectives of the organization. But, from the last few years McDonalds turned up to a more general market and serve food for all the stages of the life. Marketing Intelligence

The motivating forces behind the importance to…

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