Brand imprinting for actuation in life refers to the tactic of subconsciously influencing children to begin to buy or use a product in adulthood; a tactic used frequently by fast food chains. McDonalds specifically is infamous for using child’s toys, cartoon characters, in-restaurant playgrounds, and even having a clown as their official mascot. In a study conducted by University of Missouri-Kansas City and University of Kansas Medical Center, children showed significant brain activity when showed food logos compared to non-food logos: “Some research shows that children identify the golden arches for McDonalds before they know the letter M” (Bruce et al., 2012). In addition, even the food at McDonalds is addictive, and unhealthy. For example,
